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    AJ Bleyer Directs Reggie Watts In Spot Promoting Speed of New Firefox Browser

    By SHOOTUpdated:No Comments4109 Views

    AJ Bleyer of above + beyond films directed this spot featuring beatboxer/musician Reggie Watts musically demonstrating the benefits of Firefox’s new, faster browser.

    The premise has two Reggies in the (split) picture–one a slow, bored Watts waiting for an even slower browser to do its thing. The other, a hyper-energetic Watts, is in the fast Firefox environ where there’s little wait time to load a file, Eventually slow Watts moves over to join his speedy counterpart and the fast responsive browser fun of crafting an improv song and message on the fly is thoroughly enjoyed by both.

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    Credits

    Client Mozilla/Firefox Production above + beyond films, Playa Vista, Calif. AJ Bleyer, director/DP; Ashley Hydrick, Beth Aranda, co-founders/exec producers; Rebecca Donaghe, producer. Editorial Cut+Run, San Francisco Pete Koob, editor; Deanne Mehling, exec producer; Brady Fiero, producer. Color Mission Film & Design Chris Martin, colorist. Flame/Online Jogger Matt Trivan, Flame artist. Audio Post One Union, San Francisco Matt Wood, engineer. 

    Genre:Comedy
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:above + beyond filmsAJ Bleyer



    TDA Boulder, Director Michael Downing Tackle Banking Clichés In “No Nonsense” Campaign For First Interstate

    Thursday, August 27, 2026

    Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.

    The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.

    Michael Downing directed via The Sweetshop x Chirp Films.

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