Al Roker, “America’s Weatherman,” is featured in this commercial for BMW’s annual Summer Sales Event, part of a campaign from Goodby Silverstein & Partners (GS&P).
Directed by Win Bates via Tool of North America, the “Summer Is All Yours Spot” finds Roker intentionally giving an inaccurate rainy weather forecast on social media. Roker is then seen cruising to the shoreline in his all-electric BMW i4 to enjoy a perfect beach day all to himself.
“Saying Al’s personality is as electric as the BMW cars we are promoting would be a cliché, so I won’t say it. But wait…I think I just did,” said Rich Silverstein, co-chairman and co-founder at GS&P.
“We’re thrilled to collaborate with Al Roker, a true entertainment icon whose passion and trademark charm fit beautifully with the BMW brand,” added GS&P executive creative director Matt Edwards.
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Credits
Client BMW North America Agency Goodby Silverstein & Partners Rich Silverstein, co-chairman/partner; Matt Edwards, executive creative director; Kevin Leung, Clemens Zlami, associate creative directors; Guillermo Aliaga Pueyrredon, sr. art director; Belen Russomanno, sr. copywriter; Jim Haight, head of production; Matthew Flaker, executive producer; Jennifer de Leon, producer; Jim King, director of graphic services; Saam Gabbay, photography; Tena Goy, executive interactive producer; Severin Sauliere, sr. interactive producer; Will Hung, director of production arts; Joanna Pham, Maria Leung, production artists; Katie Coane, deputy director of brand strategy; Nik Poon, brand strategy director; Kelly Kikuch, brand strategist; Dong Kim, group communication strategy director; Charlotte Cordova, sr. communication strategist. Production Company Tool of North America Win Bates, director; Mary Church, exec producer; Nancy Hacohen, managing director. Editorial Arcade Edit Dave Anderson, editor; Dean Miyahira, assistant editor; Crissy DeSimone, exec producer; Megan Dahlman, head of production; Wendy Umanzor, producer. VFX/Finishing The Mill Nhat Tran, Jeffery Robins, VFX supervisors; Hillary Thomas, exec producer; Sherilyn Martin, producer; Joelle Amoroso, production coordinator; Nhat Tran, 2D lead artist; Diiwaker S, 2D lead artist (BLR); Sandra Ross, 2D artist; Aasheesh Singh, Akhil A S, Jhoshidh T, Atul Palande, 2D artists comp (BLR); Tushar Suresh Bhat, Appu Gowda, Chaithra H, Kishor Sasane, 2D artists roto (BLR); Gowthaman N, Sailen Khanra, Ankit Panwar, Manoj Kumar, Shubham Pawar, 2D artists paint (BLR); Tushar Sethi, Sandeep Kumar Yadav, asset artist (BLR); Rajkumar Gupta, Puppala Vinod Kumar, tracking (BLR); Itai Muller, matte painting. Mix/Sound Design Sonic Union Mike Marinelli, sound designer/mix engineer; Justine Cortale, sound producer; Carly Morgan, assistant engineer.
This holiday season banking/financial services company Erste Group and ad agency Jung von Matt DONAU, Vienna, present “Carry the light,” a tender reimagining of a journey that shaped history, told through the eyes of the animal who carried it forward. Directed by Daniel&Szymon of Arts & Sciences, the film follows a humble donkey’s quiet path from burden to purpose, echoing a universal longing to be seen, valued, and believed in.
Echoing Erste Group’s ongoing #glaubandich (“believe in yourself”) brand platform, the story explores how small acts of kindness and faith can inspire transformation. As the donkey carries Mary and Joseph toward Bethlehem, his awakening becomes a metaphor. “Erste’s 2025 Christmas campaign reminds us that hope and gentleness often come from the smallest among us. It’s a story about compassion, determination, and the idea that each of us carries something meaningful to give. In a world like ours, it’s more important than ever to inspire people—to show respect, offer support, and encourage everyone to believe in their own strength,” says Nina Pentek, responsible for the production at Erste Group. “We also want to remind people that no matter how things may seem, they can always find a light within themselves—and that light can make all the difference!”
Mike Nagy, managing director and executive creative director at Jung von Matt DONAU, added, “This is a small story with a big heart. It was important for us to tell the #believeinyourself message in a festive, emotional context — while standing apart from typical seasonal advertising.”
Shot in the breathtaking Atlas Mountains of Morocco by cinematographer Barry Ackroyd, ASC (The Hurt Locker, Detroit, A House of Dynamite), the... Read More
