Al Roker, “America’s Weatherman,” is featured in this commercial for BMW’s annual Summer Sales Event, part of a campaign from Goodby Silverstein & Partners (GS&P).
Directed by Win Bates via Tool of North America, the “Summer Is All Yours Spot” finds Roker intentionally giving an inaccurate rainy weather forecast on social media. Roker is then seen cruising to the shoreline in his all-electric BMW i4 to enjoy a perfect beach day all to himself.
“Saying Al’s personality is as electric as the BMW cars we are promoting would be a clichรฉ, so I won’t say it. But wait…I think I just did,” said Rich Silverstein, co-chairman and co-founder at GS&P.
“We’re thrilled to collaborate with Al Roker, a true entertainment icon whose passion and trademark charm fit beautifully with the BMW brand,” added GS&P executive creative director Matt Edwards.
Credits
Client BMW North America Agency Goodby Silverstein & Partners Rich Silverstein, co-chairman/partner; Matt Edwards, executive creative director; Kevin Leung, Clemens Zlami, associate creative directors; Guillermo Aliaga Pueyrredon, sr. art director; Belen Russomanno, sr. copywriter; Jim Haight, head of production; Matthew Flaker, executive producer; Jennifer de Leon, producer; Jim King, director of graphic services; Saam Gabbay, photography; Tena Goy, executive interactive producer; Severin Sauliere, sr. interactive producer; Will Hung, director of production arts; Joanna Pham, Maria Leung, production artists; Katie Coane, deputy director of brand strategy; Nik Poon, brand strategy director; Kelly Kikuch, brand strategist; Dong Kim, group communication strategy director; Charlotte Cordova, sr. communication strategist. Production Company Tool of North America Win Bates, director; Mary Church, exec producer; Nancy Hacohen, managing director. Editorial Arcade Edit Dave Anderson, editor; Dean Miyahira, assistant editor; Crissy DeSimone, exec producer; Megan Dahlman, head of production; Wendy Umanzor, producer. VFX/Finishing The Mill Nhat Tran, Jeffery Robins, VFX supervisors; Hillary Thomas, exec producer; Sherilyn Martin, producer; Joelle Amoroso, production coordinator; Nhat Tran, 2D lead artist; Diiwaker S, 2D lead artist (BLR); Sandra Ross, 2D artist; Aasheesh Singh, Akhil A S, Jhoshidh T, Atul Palande, 2D artists comp (BLR); Tushar Suresh Bhat, Appu Gowda, Chaithra H, Kishor Sasane, 2D artists roto (BLR); Gowthaman N, Sailen Khanra, Ankit Panwar, Manoj Kumar, Shubham Pawar, 2D artists paint (BLR); Tushar Sethi, Sandeep Kumar Yadav, asset artist (BLR); Rajkumar Gupta, Puppala Vinod Kumar, tracking (BLR); Itai Muller, matte painting. Mix/Sound Design Sonic Union Mike Marinelli, sound designer/mix engineer; Justine Cortale, sound producer; Carly Morgan, assistant engineer.
Tom Tagholm of Various Films directed this moving piece for the U.K.โs Department of Health and Social Care (DHSC) out of creative agency MullenLowe UK.
Focused on adult social care, the public service film delves into the world of care providers and how they connect with those they help. We feel how gratifying it is to assist people in daily tasks, the value it brings to their lives--and to the lives of those who provide this special care.
Itโs a special career for people who might not have previously considered the role. Itโs about a fulfilling job that fulfills lives. Thereโs a shared, reciprocal energy that emerges from working together in this way.
Capturing this dynamic and doing justice to this human story grew out of the creatives and filmmaker spending an extended amount of time in this world--long before any scheduled lensing. At this juncture, there were no cameras, just getting to know those involved--sharing tea and chatting, driven by a curiosity about life.
And this facilitated down the line the capturing of real human stories--trying not to get in the way of the natural rhythms of these special relationships as they unfolded. The mission was to recognize and capture all this--and in some cases uncover the significant moments and feelings inside of an apparently normal day. At the same time, the role of adult special care providers isnโt sugarcoated. There are challenges on both sides of the relationship. Yet there is a magic to the seemingly mundane, practical beats in a life--getting from point A to point B, answering emails, shopping, the daily tasks where the connection felt the most vivid and inspiring. One such task was seeing a man in a kitchen, cutting an onion for the first time, experiencing the joy of cooking.
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