The world you want, you have to create. And with a tool as capable as the first-ever Kia Sportage Hybrid in your hands, you can make a whole lot of good. As part of the vehicle’s launch, David&Goliath created this :30 spot “Downpour” which follows an intrepid couple as they set out to distribute free rain coats around Seattle in a race against the clock of an impending storm, for the good of their community.
As part of its “Make More Good” campaign, the story unfolds as a dark storm closes in around Seattle; the wind whips and the weatherman warns. With the turbo-power of the Kia Sportage Hybrid, the couple races through the city with boxes of warm, hooded jackets that fill up the spacious cargo area and make stops to hook the coats onto fences for those in need to take freely. It’s a mad dash in a formidable city, with its steep hills and tight turns— but there is no challenge the Sportage Hybrid can’t take on for a good deed.
The campaign was done in partnership with One Warm Coat, a nonprofit that has provided more than 7.3 million coats to those in need nationwide and is dedicated to promoting environmental sustainability.
Alex Feil directed “Downpour” via production company Believe Media.
“We were very excited to work with the critically-acclaimed director, Alex Feil, who captures human emotion in the most aspirational way,” said Tiffany Smith, group creative director at David&Goliath. “’Downpour’ shows how your own personal power can be amplified by horsepower when you’re behind the wheel of the Sportage Hybrid through this stunning film. As Kia continues to raise the bar with their design and innovation, we’re proud to produce creative that inspires people to make more good in the world.”
CreditsClient Kia Agency David&Goliath David Angelo, founder & creative chairman; Yumi Prentice, president; Ben Purcell, chief creative officer; Mark Koelfgen, executive creative director/copywriter; Frauke Tiemann, executive creative director/art director; Tiffany Smith, group creative director/copywriter; Rick Standley, group creative director/art director; Paul Albanese, managing director of broadcast production; Christopher Coleman, group executive producer; Curt O’Brien, executive producer; Brandon Kusher, sr. producer; Peter Bassett, managing director, integrated production & technology services; Cara Nieto, executive art producer; Bruno Cunha, group strategy director; Kelly Slater, associate strategy director. Production Believe Media Alex Feil, director; Liz Silver, Marc Bernardout, exec producers; Vitaly Koshman, head of production; John Gomez, producer. Editorial Spinach Adam Bright, editor; Jonathan Carpio, exec producer; Patricia Gushikuma, producer. VFX JAMM Visual Effects Asher Edwards, exec producer; Anna Dood, producer; Jake Montgomery, VFX supervisor/lead compositor; Ryland Bowen-Johnson, Graziella Gandolfi, Lisa Kim, Marcus Wood, Flame artists; Patrick Manning, Jaguar Lee, CG artists. Color The Mill Mark Gethin, colorist; Nate Seymour, color assist; Meghan Lang Bice, sr. exec producer, U.S. color; Jessica Amburgery, color producer; Alex Zhao, associate color producer. Audio Post Margarita Mix Nathan Dubin, mixer; Brian Frank, operations manager; Music (Original: “Everything Is A Dream”) Barking Owl, Kelly Bayett, creative director; KC Dossett, sr. producer; Will Rosati, composer/arranger; Gus Koven, sound designer
We Are Pi Rolls Out Trailer For Nike-Backed Feature On Athletes With Olympic and Paralympic Dreams
Amsterdam-based creative agency We Are Pi debuted the trailer for Crois Pas Qu’on Dort (Don’t Think We’re Sleeping in English), an inspiring feature-length story of three young French athletes in the lead-up to the Paris 2024 Olympics and Paralympics. The 90-minute French language film, which was developed and produced by We Are Pi with the support of Nike, will premiere in mid January 2025 followed by a release in theaters at the end of January. It follows three protagonists from Paris and its suburbs: Charles-Antoine, a runner with an intellectual disability who won Gold at the Tokyo Paralympics and is competing in this year’s Paralympics; and Leyna and Maysane, French twin sisters and heirs to their Laotian-Algerian family’s very own taekwondo dynasty who are coached by their father and dream of competing in taekwondo at Paris 2024. The athletes were followed by a film crew over the course of five years, recording how their stories, their lives and their sporting achievements unfold over time. The film combines the rawness and intimacy of their everyday lives with the audacity of their sporting dreams, with their stories culminating at the Paris 2024 Olympic and Paralympics. Crois Pas Qu’on Dort was created with the aim of inviting a new generation of athletes in France into sport by inspiring them with the stories of our protagonists and the transformative power that sport had on their lives. The production began over seven years ago in 2017 with nearly two years of extensive casting sessions that involved viewing around 500 profiles of athletes. Two directors, Nick Walters and Lou Marillier, English and French, respectively, subsequently followed the selected young protagonists closely as they pursued their... Read More