During the MTV Video Music Awards last night, the American Legacy Foundation released this spot, part of its latest “truth” anti-smoking “Finish It” initiative.
“Unpaid” points out that selfies showing celebs smoking cigarettes is tantamount to “free marketing” for Big Tobacco. These images can then affect societal acceptance of and subsequent behavior around smoking and using tobacco products. Looking to counteract this is the agency behind the initiative, 72andSunny.
Client American Legacy Foundation Agency 72andSunny Glenn Cole, chief creative officer; Justin Hooper, Mick DiMaria, group creative director; Allbriton Robbins, lead designer; Beau Unruh, lead writer; Matt Jarvis, chief strategy officer; Matt Johnson, group strategy director; Ravi Khanna, sr. strategist; Josh Hughes, strategist; James Townsend, managing director; Judson Whigham, group brand director; Kristine Soto, Luke Lamson, brand directors; Tom Dunlap, chief production officer; Sam Baerwald, director of film production; Calleen Colburn, sr. film producer; Sabrina Bajaj, sr. art producer; Denise Knickerbocker, freelance art producer. Editorial 72andSunny Studio Scott Culver, sr. editor. VFX 72andSunny Studio. Post MPC LA, telecine. Audio Lime Rohan Young, mixer. Music “Throw It Down” by Dominique Young Unique. Anne Litt, music supervisor.
Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.
The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.
Michael Downing directed via The Sweetshop x Chirp Films.
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