A modern, inspiring take on the old adage “the pen is mightier than the sword” comes in the form of this public service piece for Amnesty International directed by Onur Senturk, co-produced by Troublemakers.tv and the studio One More for agency TBWA Paris. Pen is a CG film shot in motion capture that shows the potential power of signatures in the defense of human rights. Highlighting that the voice of a single person can bring about the birth of a social movement, the film concludes with the words “your signature is more powerful than you think” and includes the song Iron Sky by Paolo Nutini, which features the voice of Charlie Chaplin. Through powerful imagery, Amnesty International has encapsulated the essence of its primary objective–inspiring communities to defend their fundamental human rights.
CreditsClient Amnesty International Agency TBWA Paris Philippe Taroux, Benoit Leroux, creative directors; Ingrid Varetz, art director; Maxime Boiron, head of TV; Amer Zoghbi, producer. Production Troublemakers.tv One More, co-producer Onur Senturk, director; James Hagger, producer; Aurelie Chevalier, Cecile Alvarez, production managers; Charles-Philippe Bowles, production assistant; Thomas Bidart, 1st AD. Motion Capture Mocaplab Remi Brun, motion capture shoot director; Frank Vayssettes, motion capture supervisor; Charles Fourgeront, motino capture editor. Performers Romain Ogerau (hero), Franck Pech, Charles Lelaure, motion capture actors. Post One More Benjamin Darras, post producer; Johnny Alves, art director; John Meunier, postproduction coordinator; Eddy Richard, VFX supervisor; Francois-Xavier Gonnet, 3D artist. Gwenhael Glon, modeling setup; Romain Durr, layout; Jeremie Vidal, animation; Jerome Rouvelet, Thomas Rodriguez, tim Lebon, Victor Besse, layout, lighting, renders, compositing; Alain Xerri, R&D supervisor; Nicolas Larrouquere, editor; Romain Bouileau, additional editing; Herve Thouement Flame operator. Music Paolo Nutini, Dave Nelson & Charlie Chaplin; Philippe Mineur, Ferdinand Huet, music art direction; Benoit Dunaigre, sound producer; Olivier Lefebvre, head of music & sound.
Top Spot of the Week: Honda, RPA, Director Rupert Sanders Share “Unstoppable Dreams,” An Inspiring Reverse Poem
This inspiring Honda spot--directed by Rupert Sanders of MJZ for agency RPA--is the centerpiece of the “Unstoppable Dreams” campaign which brings to life the brand’s “Challenging Spirit” and the idea that resounding success is often the result of failures. The :60 follows the distinctive journeys of competitors with strong ties to Honda as they pursued their racing ambitions, including the late F1 racing legend Ayrton Senna and current FIA Formula 1® World Champion Max Verstappen.
The cinematic spot deploys an engaging reverse poem format, so what begins as a disheartening story about failure and giving up reverses course to showcase how personal setbacks can serve as the greatest teacher and catalyst to achieve big dreams.
The “Unstoppable Dreams” film features iconic Honda race machines including the 1992 Formula 1® winning McLaren Honda MP4/7A driven by Senna and the FIA Formula 1® championship 2021 Red Bull Racing Honda RB16B driven by Verstappen, as well as exciting forthcoming products including the Honda hybrid-electric Prelude Concept and the Honda eVTOL (electric vertical take-off and landing aircraft). The “Unstoppable Dreams” tells a story about how the starting point of achieving success is how one responds to failure.
“Unstoppable Dreams” made its TV debut earlier this week on NBC’s Sunday Night Football and will continue to air during NFL and college football games, and the opening night of the 2024-25 NBA season. The campaign also will be featured on the big screen this fall, at theaters across America during major movie premiere releases, and on Netflix’s ad-supported plan in the U.S., for the highly anticipated series Senna.
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