AMV BBDO London created this campaign for Walkers Family Snacks, reminding parents just how irresistible Wotsits, Monster Munch and Quavers are.
In the hero spot, which aims to reignite the latent love that moms and dads have for these brands, we see parents hiding snacks to avoid having to share them with their kids.
Chris Balmond of production house Outsider directed the :30 which shows grownups stashing their Walker Snacks all over the house, including sneaking a little snack time in the garage.
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Credits
Client Walkers Family Snacks Agency AMV BBDO, London Graham Jenks, creative director; Emma Penz, copywriter; Phil Sinclair, art director; Yvonne Clayton, sr. TV producer; Frankie Burwell, sr. assistant producer. Production Outsider Chris Balmond, director; Paul McPadden, producer.
Disney invites audiences into a heartwarming original story with A Disney Holiday Short: Best Christmas Ever, directed by Academy Award® winner Taika Waititi via production company Hungry Man. Premiering on Disney+ and online, and featuring the voice of John Goodman as Doodle, the short serves as the creative centerpiece of Disney’s new “Make Someone’s Holiday Magic” campaign.
At the center of the story is a little girl and her doodle who comes to life on Christmas Day after Santa mistakes the drawing for a holiday wish. The short follows the charming story of the friendship between the girl and the animated product of her imagination during this magical season in a uniquely Disney way. The film ends with a call to action for viewers, “Make Someone’s Holiday Magic,” which serves as the tagline for Disney’s holiday campaign this year. Renowned Walt Disney Animation Studios animator Eric Goldberg, the creator of beloved Disney characters such as Genie from Aladdin (1992), acted as an advisor on the animation of the short in collaboration with Untold Studios, Hungry Man and creative agency adam&eveDDB.
This short follows last year’s Emmy®-nominated, A Disney Holiday Short: The Boy & The Octopus, also directed by Waititi, whose numerous Disney credits include Marvel Studios’ Thor: Ragnarok (2017) and Thor: Love and Thunder (2022), and Searchlight Pictures’ Jojo Rabbit (2019), for which he won an Oscar® for Best Adapted Screenplay.
“What makes this story uniquely Disney is the fact that it’s set in the world of a kid. It’s a kid and her new best friend, navigating the complex world together, and doing it just with the power of friendship and imagination,”... Read More
