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    Andreas Nilsson Directs Maya Rudolph In Klarna Super Bowl Spot From Agency Mirimar

    By SHOOTUpdated:No Comments4416 Views

    The comedic and harmony-filled adventures of four unlikely cowboys will take center stage as global shopping and payment service Klarna brings its status quo-bucking approach to the Super Bowl.

    Klarna’s “The Four Quarter-Sized Cowboys” spot features actress and comedian Maya Rudolph…and Maya Rudolph, Maya Rudolph, and of course, Maya Rudolph in the roles of four quarter-sized, singing cowboys, each with a distinct style and personality. Riding into a modern-meets-classic Western town in perfect harmony, the four Mayas discover and purchase the perfect pair of cowboy boots. The spot humorously illustrates why getting what you love and paying for it over four small payments with Klarna is the smarter way to shop and, naturally, will air in the fourth quarter of the Big Game.

    The campaign, including this spot, was created by Los Angeles-based ad agency Mirimar and directed by Andreas Nilsson of production house Biscuit Filmworks. KEVIN served as VFX house.

    John McKelvey, chief creative officer of Mirimar, said, “From films to her roles on SNL, Maya is exceptionally talented at playing characters, making her the perfect choice to bring the four unique cowboys to life.”  

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    Credits

    Client Klarna  Agency Mirimar Los Angeles John McKelvey, founder & chief creative officer; Luke McKelvey, co-founder & managing director; Jon Marshall, Johan Arlig, creative directors; Mariola Bruszewska, design director; Kristine Ling, head of production. Production Biscuit Filmworks, Los Angeles Andreas Nilsson, director; Shawn Lacy, partner/managing director; Holly Vega, exec producer; Sean Moody, head of production; Karen O’Brien, Jay Veal,  producers; Jen Berry, production supervisor; Alexis Zabe, DP; Alexis Ross, production designer; Christina Blackaller, costume designer. Editorial Cabin Chan Hatcher, editor; Connie Chuang, assistant editor; Carr Schilling, managing partner; Liz Lydecker, head of production; Adam Becht, exec producer; Michelle Dorsch, sr. producer. VFX KEVIN, Venice, Calif. Tim Davies, executive creative director/partner; Mike Dalzell, head of CG; Sue Troyan, sr. exec producer/partner; Jami Schakel, sr. VFX  producer; Andrew Cowderoy, VFX producer; Carl Harders, Matt Longwell, Bryan Repka, 3D; Robert Murdock, Susanne Scharping, Tim Bird, 2D. (Toolbox: Flame, Maya) Music & Sound Design Walker Sara Matarazzo, Stephanie Pigott, exec producers; Danielle Soury, music producer. Audio Post & Additional Sound Design Barking Owl Kelly Bayett, creative director; Ashley Benton, executive creative producer; Mike Franklin, sound design & mix. Telecine Company 3 Sofie Borup, colorist; Alexandra Lubrano, producer.

    Genre:Comedy
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Andreas NilssonBiscuit FilmworksJohn McKelveyMirimar



    Apple, TBWA\Media Arts Lab, Director Mark Molloy Sing “A Critter Carol”

    Thursday, December 4, 2025

    After a hiker drops his Apple iPhone 17 Pro in a snowy forest, the device is discovered by a group of handmade puppet critters--a raccoon, bear, rat, owl, deer, squirrel, and others--who film themselves in a joyful musical sequence inspired by “Friends” originally recorded by Flight of the Conchords. This holiday film, “A Critter Carol,” was directed by Mark Molloy of production house SMUGGLER for agency TBWA\Media Arts Lab. Read More

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