Andy and Adeena via blinkink directed this PSA for the Texas Department of Transportation out of agency Sherry Mathews. Tipsy elves, colorful and intricately designed sets and a sprinkle of nostalgia help deliver an important message during the festive season–don’t drink and drive.
To create this stop motion extravaganza, Andy & Adeena along with the talented crew worked away like Santa’s little helpers to handcraft the sets. From Santa’s workshop/party pad to the rotating bar and beautiful snowy vista, no stone went unturned in the quest to get folks to drive sober.
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Credits
Client Texas Department of Transportation Agency Sherry Mathews Charles Webre, executive creative director; Rich Terry, creative director; Jose Marrero, strategy & multicultural director; Angie Nelson, executive producer; Destiny Dreher, producer. Production bllinkink Andy and Adeena, directors; Josef Byrne, exec producer; Alex Halley, head of production; Rebecca Little, Sandy Liddle, producers; Clive Olamiju, head of development; Toby Howell, lighting cameraman; Ben Cote, art director; Kat Probert, costume designer & puppet maker; Nathan Flynn, Adeena Grubb, puppet makers; Anthony Farquhar-Smith, Andy Biddle, stop motion animators; Robin Jackson, rigger; Tom Fisher, lip sync animator & compositor; Andrew Khosravani, compositor; Mysie Pereira, storyboards; Ewa Luczkow, storyboards & concept designs; Rebecca Little, Eve Somerville, post producers; Clement Danveau, matte painting. Rig Removal Team Digital U.S. Production Company Monarch Nik Hill, exec producer; Scott James, producer; Chase Johnson, creative. Color Grade Blackkite Studios Andi Chu, colorist. Music & Sound Design Major Tom
Once again, this holiday season, BBDO New York and the American Red Cross have launched a campaign underscoring the urgent needs of families disrupted by disasters--something that occurs every eight minutes across the country, over 7,000 times during the
holidays alone.
Running on TV and online through December, the campaign include this PSA titled “Packing,” directed by Anthony Frattolillo via One Free Play. The spot begins with a family that appears to be preparing for a trip. But the mood shifts dramatically when it is revealed the reason they are really packing is an imminent wildfire, and that they are evacuating to a Red Cross shelter. The spot ends with a call to action: “They’re relying on us. We’re relying on you. Please donate.”
BBDO associate creative director Nicole Dombey shared, “I experienced an evacuation as a child, and I’ll never forget the quiet confusion of that moment. As a team, we wanted to capture that mix of innocence and uncertainty families feel in those moments.”
Director Frattolillo stated, “I’ve packed that same car three times, sat in that same traffic jam, worrying about my safety and the safety of my family, thinking we might not see home again. So when we made this film, I wanted people to feel what that moment is really like, the fear, the uncertainty, and the hope that someone will be there when you need them most.”
