Animation studio Future Deluxe and music/sound house Squeak E. Clean studios teamed on this tech-savvy and mystery-laden spot to help the Samsung Galaxy explode onto the scene ahead of its annual
This “Unpacked: Break the rules of what’s possible” piece came out of agencies Publicis Groupe/Leo Burnett/The Community/Le Truc.
Client Samsung Agency Publicis Groupe/Leo Burnett/The Community/Le Truc Bastien Baumann, chief creative officer/co-founder, Le Truc; Josh Horn, SVP, executive creative director; Paz Molina, Chris Mendez, associate creative directors; Aubrey Estes, associate copywriter; Hannah Berling, associate art director; Ed Tsue, EVP, global chief strategy officer; John Connell, Lisha Kopper, strategy directors; Cheherazade Patel, VP, executive producer; Natalie Dahl, producer; Julie Lewandowski, production manager. Animation Future Deluxe Caleigh Illerbrun, head of production; Svet Lapcheva, exec producer; Ellis Garrod, producer; Ben & Marcus, creatives. Post/Finishing Framestore. Music/Sound Squeak E. Clean Studios, bicoastal & Chicago Chris Clark, executive creative producer; Julie Nichols, creative director; Matthew Compton, Nick Keenan, Zach Henderson, composers; Surachai Sutthisasanakul, sound designer; Ben Abud, assistant sound designer. Audio Post Squeak E. Clean Studios, bicoastal & Chicago Surachai Sutthisasanakul, mixer; Angelina Phengphong, sr. post producer.
Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.
The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.
Michael Downing directed via The Sweetshop x Chirp Films.
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