Animation studio Future Deluxe and music/sound house Squeak E. Clean studios teamed on this tech-savvy and mystery-laden spot to help the Samsung Galaxy explode onto the scene ahead of its annual
This “Unpacked: Break the rules of what’s possible” piece came out of agencies Publicis Groupe/Leo Burnett/The Community/Le Truc.
Client Samsung Agency Publicis Groupe/Leo Burnett/The Community/Le Truc Bastien Baumann, chief creative officer/co-founder, Le Truc; Josh Horn, SVP, executive creative director; Paz Molina, Chris Mendez, associate creative directors; Aubrey Estes, associate copywriter; Hannah Berling, associate art director; Ed Tsue, EVP, global chief strategy officer; John Connell, Lisha Kopper, strategy directors; Cheherazade Patel, VP, executive producer; Natalie Dahl, producer; Julie Lewandowski, production manager. Animation Future Deluxe Caleigh Illerbrun, head of production; Svet Lapcheva, exec producer; Ellis Garrod, producer; Ben & Marcus, creatives. Post/Finishing Framestore. Music/Sound Squeak E. Clean Studios, bicoastal & Chicago Chris Clark, executive creative producer; Julie Nichols, creative director; Matthew Compton, Nick Keenan, Zach Henderson, composers; Surachai Sutthisasanakul, sound designer; Ben Abud, assistant sound designer. Audio Post Squeak E. Clean Studios, bicoastal & Chicago Surachai Sutthisasanakul, mixer; Angelina Phengphong, sr. post producer.
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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