Designed to generate excitement and buzz ahead of the launch of Final Fantasy® XVI, global game developer Square Enix’s “Fate Will Fall” campaign from Anomaly LA includes this three-and-a-half minute film titled “Requiem,” directed by Diego Contreras of production company Love Song.
The online film brings to life the story that drives the latest iteration of the Final Fantasy franchise, with a score by composer Masayoshi Soken and visual effects from Blacksmith.
While the long-form film will only live on YouTube, the accompanying campaign will run across broadcast, OLV, social, and OOH in North America, Europe, LATAM, and Australia. Final Fantasy XVI will become available worldwide for the PlayStation®5 console starting on Thursday (6/22).
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Credits
Client Square Enix Agency Anomaly LA Khara Wagner, managing partner/president; Josh Fell, partner/chief creative officer; Aisea Laungaue, partner/chief strategy officer; Jeremy Wirth, group creative director; Jimmy Burton, Will Lindberg, creative directors; Donald Kim, copywriter; Kelsey Shang, art director; Erika Madison, head of production; Helena Miller, executive producer; Christine Hurty, sr. producer; Jennifer Predvil, associate producer; Asa Pojmann, Emily Orr, brand strategist; Will Millar, communications strategy director; Kimberly Van, sr. communications strategist. Production Company Love Song Diego Contreras, director; Kelly Bayett, managing partner/exec producer; Daniel Wolfe, partner; Deannie O’Neil, exec producer; Paige Kauffman, head of production; Stine Moisen, producer; Sari Thayer, production supervisor; Francois Caillaud, 1st AD; Matyas Erdely, DP. Production Services Company Division Film Rok Bukovec, Charlie Holling, exec producers; Urska Vardijan, line producer; Domnana Hay, production manager; Bor Pletersek, Nina Butkovic, production coordinators; Urska Samec, 1st AD; Nikolina Jurisic, 2nd AD; Miha Knific, production designer; Rozalija Peternelj, art director; Hera Znidarsic, decorator; Tom Vinkler, prop master; Kristian Repalust, head SFX; Monika Lorber, stylist; Alja Susnik, makeup artist; Hector Bejaraan, hair; Attila Pfeffer, Steadicam; Nicolas Gaillard, drone; Martin Jelovsek, sound. Editorial Cabin Editing Company Sam Ostrove, editor; Carr Schilling, managing partner; Katy Lester, producer; Brad Dupree, cutting assistant. VFX/Color/Finishing Blacksmith Ben Kwok, VFX supervisor, and 2D team lead compositor; Tuna Unalan, VFX supervisor and 3D team CG lead; Ben Elliot, FX lead; Eric Concepcion, Thomas Panayiotou, Yebin Ahn, Gustavo Bellon, compositors; Clemens den Exter, title animator; Ben Elliot, Cathy Phan, Kushal Das, CG FX artists; Pablo Estrella, Nick Owoyemi, CG generalists; Ohad Bracha, CG rigger; Paul Wei, CG animation; Onur Cayli, matte painting & CG generalist; Mikey Pehanich, colorist; Sm Howells, color assistant; Sophie Mitchell producer; Joey Witten, production coordinator; Adam Vevang, color producer; Perry Tate, head of production; Charlotte Arnold, exec producer. (Toolbox: Houdini, Arnold, Maya, ZBrush, Substance Painter, Nuke, Flame) Sound Lime Studios Rohan Young, sound designer and mixer; Susie Boyajan, exec producer; Cassie Underwood, associate producer; Jeremy Nichols, assistant engineer. Music Masayoshi Soken, composer.
Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.
The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.
Michael Downing directed via The Sweetshop x Chirp Films.
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