In celebration of Armed Forces Day this past Saturday (5/20), Johnnie Walker released the next installment of its Keep Walking America campaign with a new spot titled “Homecoming.”
The piece highlights the homecoming of a U.S. veteran as he is welcomed home by friends and family. Keep Walking America’s anthem, “This Land Is Your Land,” is softly spoken in the background.
To further honor the courageous men and women who fight for our country, Johnnie Walker is calling on all U.S citizens to join in on a “virtual walk.” To participate, people can share a photo or message on social media through Memorial Day, May 29, about their walk using #KeepWalkingAmerica and tagging @JohnnieWalkerUS. For each participating post using the designated hashtag, Johnnie Walker will donate $10 making a charitable donation up to $30,000 to support Hire Heroes, a non-profit organization with a mission to provide career coaching to transitioning U.S military members, veterans and military spouses.
Client Johnnie Walker Agency Anomaly New York Production Anonymous Content Chris Sargent, director; Ayelet Weinerman, exec producer. Editorial Saints Editorial Ross Birchall, editor. Audio Post Heard City Postproduction Method Studios Voiceover Rommel Molina
Top Spot of the Week: BBDO New York, Director Thomas Ormonde Show How Romance Stacks Up For A Pringles Snacker
As part of Pringles®’ ongoing “Once You Pop, The Pop Don’t Stop” campaign that is designed to reach a new era of Gen Z snackers, this new “Pringlelina” ad----directed by Thomas Ormonde of ProdCo for BBDO New York--delivers the brand’s signature unexpected humor, showing that opening a can of Pringles can unlock a world of delicious possibilities, including your next love story. In the commercial, a young man takes love into his own hands--literally--by building his dream partner crisp by crisp. What starts as a craving quickly turns into a full-blown romance, proving that sometimes your crush is more of a crunch.
This long-form version of the spot, a :60, is running on YouTube.
Dan Kelly, executive creative director, BBDO New York, said, “Everyone finds love a little differently. Some people swipe. Some people stack. “Building a salty soulmate out of crisps hit a chord with Pringles fans, and now the snacking love story continues.”
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