Though it’s been in the works for some time, this Budweiser spot titled “Born the Hard Way” from agency Anomaly NY is much more topical than originally anticipated, telling the story of an immigrant who endures adversity and bullying upon his arrival in the U.S. but ultimately makes good.
The immigrant is none other than Anheuser-Busch co-founder Adolphus Busch who perseveres but holds onto his dreams, which become reality once he teams with fellow immigrant Eberhard Anheuser.
Credits
Client Anheuser-Busch/Budweiser Agency Anomaly New York Production Anonymous Content Chris Sargent, director.
Apple, Director Aoife McArdle “Capture” Cinematic Slow-Motion Filmmaking On iPhone 16 Pro
Aptly titled “Capture,” this spot from Apple’s in-house creative ensemble shows the high caliber mobile filmmaking of which the iPhone 16 Pro is capable. Directed by Emmy and DGA Award nominee (for Severance) Aoife McArdle via production company SMUGGLER--and lensed by cinematographer Edu Grau--the commercial captures the iPhone’s ability to record in 4K120fps ProRes and then adjust playback speed after capture in the Photos app to create cinematic slow-motion filmmaking. This breathtaking imagery is showcased in a wide range of circumstances--from epic action to intimate moments.
The tagline: “Hollywood in your pocket.”
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