Apple’s internal team MARCOM worked with director Taika Waititi of Hungry Man on this film in honor of International Day of Persons with Disabilities on December 3.
This film introduces us to a girl and her pink, furry, floppy-earned friend as they search high and low for his missing voice–before revealing a touching personal moment between a dad and his daughter.
The “Lost Voice” film underscores the value of the Personal Voice feature on Apple devices. Through this feature, people can recreate their voices which means if they lose the ability to speak–due to such conditions as Lou Gehrig’s disease, muscular dystrophy or other maladies–they can continue to be “vocal” and communicate through their iPhone, iPad or Mac (deploying another Apple feature called Live Speech), and still sound like they normally would.
The film was cast with an actual user of Personal Voice, Dr. Tristram Ingham, to narrate and play the role of the father. Dr. Ingram is a disability advocate from Wellington, New Zealand, who has facioscapulohumeral muscular dystrophy.
Waititi is a three-time Oscar nominee, winning in 2020 for his adapted screenplay for Jojo Rabbit.
CreditsClient Apple Agency Apple MARCOM Production Company Hungry Man Taika Waititi, director
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
To land the relatable... Read More