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    Apple, TBWA\Media Arts Lab, Director Francois Rousselet Find The Creative, Rhythmic Jazz Flow

    By SHOOTNo Comments205 Views

    Part of Apple’s “Great Ideas Start Here” creative platform, this film–directed by Francois Rousselet via production company Division Global for agency TBWA\Media Arts Lab–celebrates the creative process behind doing your best work with the help of the MacBook Pro featuring the all-new M5 Pro and M5 Max, bringing game-changing performance and AI capabilities to the world’s best pro laptop.

    With an original jazz score by Grammy-winning composer Antonio Sánchez, the film–titled “The Best Performance Yet”–uses music to explore the rhythms of work and the joys of finding your flow. In the film, the familiar clicks and taps of work are replaced with musical notes. As each professional jams on their new MacBook Pro, their “instrument” is added to the orchestra. M5 Pro and M5 Max deliver up to 4x AI performance compared to the previous generation, and up to 8x AI performance compared to M1 models. The film culminates with a powerful musical crescendo–commending its best performance yet.

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    The limited access duration has come to an end. (Access was allowed until: 2026-03-06)
    Credits

    Client Apple Agency TBWA\Media Arts Lab Production Company Division Global Francois Rousselet, director; Christopher Ripley, DP. Editorial Cabin Editorial Music Antonio Sanchez, original score. Color Grade Ethos VFX/Post Finishing Pariah Creative Audio Post Lime Studios

    Media Type:Commercial: Television
    Video Tags:AppleFrancois RousseletTBWAMedia Arts Lab



    Team One and Director Sebastian Strasser Create “The Last Real Man” For The RealReal

    Monday, April 13, 2026

    Isn’t it nice to know that some things are still real?

    In a world increasingly crafting fakes, replicas, and perfectly rendered simulations, there are fewer and fewer places that still celebrate authenticity.

    On a day dedicated to lighthearted hoaxes and twists of fate, it seemed a perfect time to release a film that explores what’s real, and not.

    That tension sits at the center of “L’ultimo Uomo Reale” (“The Last Real Man”), a new film from Team One and director Sebastian Strasser, in partnership with the marketplace for authenticated luxury resale, The RealReal.

    Conceived as a response to The RealReal’s 2024/25 “Ask Yourself What’s Real” campaign theme, the film pushes that question further, by exploring the growing tension between perception and reality in today’s digital world.

    At a moment when much of the industry is using AI to scale content, this work flips the lens—using it as both subject and storytelling device. A humorous, slightly unsettling take for anyone who still values the real thing.

    Directed and rendered by Strasser, the piece constructs a hyper-real world that feels convincingly human—until it begins to fracture. Subtle glitches give way to a full unraveling, exposing a carefully engineered illusion.

    “We’re moving into a world where ‘real’ is no longer a baseline—it’s a premium,” said Chris Graves, Chief Creative Officer, Team One. “We wanted to create a story that lets the illusion hold just long enough to feel convincing—then disrupt it, so you’re forced to reconsider what you’re actually looking at. Because what carries value now isn’t just craft. It’s credibility.”

    Team One was inspired by The RealReal’s authentication process... Read More

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