After a hiker drops his Apple iPhone 17 Pro in a snowy forest, the device is discovered by a group of handmade puppet critters–a raccoon, bear, rat, owl, deer, squirrel, and others–who film themselves in a joyful musical sequence inspired by “Friends” originally recorded by Flight of the Conchords.
This holiday film, “A Critter Carol,” was directed by Mark Molloy of production house SMUGGLER for agency TBWA\Media Arts Lab.
Client Apple Agency TBWA\Media Arts Lab Production Company SMUGGLER Mark Molloy, director; Joost Van Gelder, DP. Production Service Company Unit Sofa (Prague). Editorial Work Editorial Stewart Reeves, editor. VFX Untold Color Grade Trafik Sound Design Barking Owl Audio Post Racket Club Music “Friends” by Flight of the Conchords Music Composition Walker Music Editorial Model Citizen Puppetry Puppets Magic Studio (puppet maker: raccoon, rabbit, mole, wolf, owl, squirrel, rat, deer); Zdar Sorm, puppet maker (bear); Denisa Grimmova, Jan Bubenicek, puppet designers (bear and bird); Katarina Tazarova, puppet stylist.
Cadbury Dairy Milk has unveiled “Homesick,” a spot from London agency VCCP directed by Steve Rogers via Biscuit Filmworks x Revolver in collaboration with VCCP’s global content creation studio Girl&Bear.
The film marks the latest chapter in Cadbury’s long-running and IPA Effectiveness Grand Prix-winning brand platform “There’s a Glass & a Half in Everyone.”
“Homesick” tells the story of two sisters separated by 6,000 miles. Set against the neon glow of Kuala Lumpur, the film opens with the older sister calling home. After the call ends, she reaches for an envelope--an eagerly awaited piece of home--and discovers a Cadbury Dairy Milk chocolate bar lovingly wrapped inside. There’s just one twist: her younger sister has already eaten a generous portion of it. A tiny alien sticker holds together what remains of the bar, an unmistakable signature of sibling mischief. It’s a small, human moment--tender, funny and instantly relatable--capturing the way even imperfect gestures can mean everything when you’re far from home.
The campaign was created by VCCP creatives Emma Jackson and Aly Lane and aims to reinforce Cadbury’s role as a fabric-of-the-nation brand--one that understands and reflects the emotional connections people share every day. As loneliness rises and feelings of belonging decline, Cadbury believes these small acts of generosity have never been more meaningful or more relevant.
The film will run across TV, VOD and YouTube.
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