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    Apple, TBWA\Media Arts Lab In Vietnam and Director Phương Vũ Team On Album Trailer For Rapper MCK

    By SHOOTNo Comments55 Views
    Album trailer for rapper MCK’s “HVL”

    Apple has rolled out this album trailer “HVL” for Vietnamese rapper MCK. The “Shot on iPhone” video captured in 360-degrees was powered by iPhone 17 Pro and directed by Phương Vũ (Antiantiart), a Vietnamese creative director.

    The number 23 runs like a thread through every layer of the experience, rooted in MCK’s March 2nd (2.3) birthday. The film runs exactly 2 minutes and 23 seconds, and the number is seeded visually in the trailer which invites viewers to step inside MCK’s world as depicted across three chapters.

    The trailer was shot using eight iPhone devices–all synchronized with genlock to create a fully explorable 360-degree film and world viewers can step into. The Ultra Wide cameras capture more of the scene, pulling the subject closer to the viewer’s perspective, and ProRes RAW with Apple Log 2 brings the story to life in great detail and with color fidelity.

    The trailer should be viewed on the YouTube app to explore the 360 video. Viewers with access to Vision Pro can experience optimum viewing with full immersion.

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    Credits

    Agency TBWA\Media Arts Lab (Vietnam) Production Company Antiantiart Phương Vũ (Antiantiart), director; Kelvin Chew (Antiantiart), DP. Postproduction Company Heckler (album trailer).; AAA Post Production (BTS). Music AAA Music Production

    ScreenWork Categories:Trailer
    Video Tags:AntiantiartApplePhương VũTBWA\Media Arts Lab Vietnam



    Top Spot of the Week: BBDO New York, Director Thomas Ormonde Show How Romance Stacks Up For A Pringles Snacker

    Thursday, April 9, 2026

    As part of Pringles®’ ongoing “Once You Pop, The Pop Don’t Stop” campaign that is designed to reach a new era of Gen Z snackers, this new “Pringlelina” ad----directed by Thomas Ormonde of ProdCo for BBDO New York--delivers the brand’s signature unexpected humor, showing that opening a can of Pringles can unlock a world of delicious possibilities, including your next love story. In the commercial, a young man takes love into his own hands--literally--by building his dream partner crisp by crisp. What starts as a craving quickly turns into a full-blown romance, proving that sometimes your crush is more of a crunch.

    This long-form version of the spot, a :60, is running on YouTube.

    Dan Kelly, executive creative director, BBDO New York, said, “Everyone finds love a little differently. Some people swipe. Some people stack. “Building a salty soulmate out of crisps hit a chord with Pringles fans, and now the snacking love story continues.”

     

     

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