Martin Granger of Moxie Pictures directed this spot for Progressive, “Chance Encounter,” out of agency Arnold in which Parenta-Life coach Dr. Rick finds a teachable moment when a man he’s counseling finds hip-hop star LL Cool J standing behind him in a store.
It’s all part of Dr. Rick’s life work to help people from becoming their parents–in this case when meeting a celebrity.
LL Cool J said, “The Dr. Rick commercials are classic, and I can’t help but laugh and relate to them. It was an honor to work with Progressive and join such a beloved campaign and character that resonates with so many. Being able to be myself and bring some laughter to the people at home is very cool.”
CreditsClient Progressive Insurance Agency Arnold Sean McBride, chief creative officer; Gregg Nelson, Mike Sullivan, SVPs, group creative directors; Tom Kelly, Thomas Hair, VPs, creative directors; Sean Vernaglia, Maria Torres, broadcast producers. Production Moxie Pictures Martin Granger, director; Heidi Soltesz, line producer; Malik Sayeed, DP. Editorial Cosmo Street Aaron Langley, editor. VFX Zero VFX Sound Design Soundtrack Group Mike Secher, sound designer. Music JSM Music Color The Color Refinery Rob Bessette, colorist.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More