Boston-based Arnold Worldwide has turned out its first work as creative agency for Monster.com. The campaign starts with two spots–directed by Benji Weinstein of SMUGGLER–that tap into the sentiment that the old ways of working are relics from the Dark Ages and a new era of job search has begun.
In this spot titled “Junior Scribe,” the title character is reduced to milking a goat for his supervisor’s coffee–with no scribing training or opportunities in sight.
The scenario talks directly to millennial and Gen Z candidates who are grappling to get real workplace opportunity.
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Credits
Client Monster.com Agency Arnold Worldwide, Boston Sean McBride, chief creative officer; Greg Nelson, Michael Sullivan, SVPs/group creative directors; Evan Hohenwarter, sr. copywriter; Diana Friedman, sr. art director; Sean Vernaglia, SVP, executive producer; Sam Dapper, associate producer. Production SMUGGLER Benji Weinstein, director; Barty Deardon, line producer; Drew Santasiero, exec producer; Simon Chaudoir, DP. Editorial Cosmo Street Aaron Langley, editor; Anne Lai, head of production. VFX Zero VFX Meg Bailey, exec producer; Jaime Fortuno-Lavi, VFX artist. Color Refinery Rob Bessette, colorist. Audio Soundtrack Boston Mike Secher, audio engineer, sound designer. Music APM Music
“The Clasteroid,” a new campaign for the super popular video game Clash of Clans (Supercell), has been rolled out by agency DAVID New York.
The campaign includes this film directed by Dave Green via production company Gifted Youth. The piece reports that 2007 FT3--a real asteroid that once threatened Earth but inexplicably disappeared in 2007, has reappeared and is headed straight towards players’ villages in the video game.
Here’s the real reason 20007 FT3 initially went missing. Back in ‘07, Hank Green and a fellow scientist saved our world by digitizing the meteor and sending it to the world of Clash of Clans instead--with dire consequences once it hits now, some 18 years later. Though Green now lives as a popular science communicator on YouTube and TikTok, it now falls to him to make up for his decision by sending the new Meteorite Hammer into the game, kicking off Hammer Jam. Every year Clash of Clans players look forward to Hammer Jam. But this time, it’s a matter of life and death--and somehow avoiding the the destruction which a meteor can bring.
André Toledo, chief creative officer, DAVID New York, said, “In Clash of Clans, the stakes are always high. But for this year’s Hammer Jam, we wanted to amp that up higher than ever with an event that threatens the world of Clash as we know it. Together with our Supercell partners and science communicator Hank Green, we built a conspiracy around a real meteor to create real stakes and launched it into the game with a short film that’s an homage to ‘80s and ‘90s’ sci-fi flicks. Now, it’s up to the fans to save their village from destruction.”
