Directed by Alon Seifert and produced by The-Artery, this web film entitled “Don’t Go With The Flow” follows a chatty, entrepreneurial fish whose swimming school has grown exponentially after using resources from freelance service online marketplace Fiverr.
By going against the flow of mainstream growth tactics, Fiverr helped this aquatic business succeed in creating a new logo, running a digital campaign, and hiring a new chief marketing officer–even if things didn’t quite go as planned.
Client Fiverr Tal Moravkin, creative manager; Nimrod Maiman, creative team lead; Ido Sapir, motion graphic designer. Production Company The-Artery Alon Seifert, director-writer; Vico Sharabani, chief creative officer; Keren Chika Gdalyhau, producer; Deborah Sulivan, exec producer. Edit/Animation/Post The-Artery Michael McCarthy, producer; Mark Grassia, editor; Dan Tomer, Flame artist; Yuval Levy, CG supervisor; Lucas Savarese, Ohad Bracha, animation; Victoria Carolina, CG lighting; Steve Picano, color grading; Asaf Bitton, sound designer; Daniel Lear, voiceover.
Fresh off Lay’s 2025 beloved Super Bowl spot, “The Little Farmer,” and a global brand refresh, comes a brand-new commercial airing in the first half of the big game on Feb. 8.
Titled “Last Harvest,” the new emotionally driven ad follows a father-daughter potato farming duo as they pass down generations of potato harvesting knowledge, showcasing a true legacy in the agriculture community. Academy Award winner (Jojo Rabbit) Taika Waititi directed “Last Harvest” via production house Hungry Man for agencies Highdive and Frito-Lay in-house shop D3. Waititi brought his signature storytelling style to this year’s Lay’s ad, just as he did with “The Little Farmer.”
Set against a moving rendition of “Somewhere Only We Know” (originally recorded by English rock band Keane), “Last Harvest” weaves through heartfelt flashbacks, shining a light on the family-owned farms behind many of Lay’s potato chips.
“Last Harvest” was inspired by Neumiller Farms in Illinois, a family farm that Lay’s parent PepsiCo has worked with for decades. It’s a third-generation potato and vegetable farm now run by father and daughter team Tom Neumiller and Katie Floming, who grow 3,500 acres of potatoes annually. Their farm plays a vital role in the Lay’s story, with Tom now guiding Katie as she prepares to lead the farm’s next chapter.
Read More
