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    Home » Artículo 19 Presents “The Shooting,” A Short Designed To Raise Awareness Of The Violence Faced By Journalists In Mexico

    Artículo 19 Presents “The Shooting,” A Short Designed To Raise Awareness Of The Violence Faced By Journalists In Mexico

    By SHOOTThursday, March 27, 2025No Comments565 Views
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    In commemoration of the International Day for the Right to the Truth (3/24), Artículo 19 presents “The Shooting,” a campaign created by Grey Mexico and Oriental Films that portrays the harsh reality faced by journalists in Mexico–literally facing death in their quest for the truth.

    This four-minute short film–directed by Yupi Segura and Charlie Gutierrez via Oriental Films–presents a face-off between two combatants. On one side, there are members of organized crime who fire their weapons to instill fear and silence the truth. On the other side, journalists shoot with their cameras. The battle between the two symbolizes how violence aims to silence the right to report. During a climactic moment between the two sides, the film summarizes the plight of dedicated journalists, namely that while they shoot for the truth, they are shot at to be silenced.

    Mexico is one of the most dangerous countries in the world for journalists. Since the year 2000, more than 200 journalists have been murdered or have disappeared simply for doing their job. In Mexico, impunity remains the norm. According to Artículo 19, 98% of crimes against journalists go unpunished. The goal of this campaign is to raise awareness and pressure authorities to protect those who risk their lives to reveal what others want to keep hidden.

    “This piece seeks to highlight just how dangerous it is to be a journalist in Mexico, a profession that is essential to the world because today, more than ever, we need freedom of expression,” said Alexis Ospina, chief creative officer at Grey Mexico.

    Artículo 19 remains firm in its mission to protect freedom of expression and the right to information. The human rights organization invites the public to join the cause, defend a free press, and support those who bring us closer to the truth with every story they publish.

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    Credits

    Client Articulo 19 Agency Grey Global Team Gabriel Schmitt, global chief creative officer; Costanza Rossi, global craft partner; Emma Tonetti, global head of creative excellence; Emiliano Alvarenga, global producer; Florencia Kessler, global creative reputation; Catrina Ramos, global sr. creative manager. Agency Grey Mexico Coral Arnedo, CEO; Alexis Ospina, chief creative officer; Mauricio Guerrero, executive creative director; Mario Berber, Ricardo Reyes, creative directors; Xel Ha Neri, Paola Berman, copywriters; Marco Oseguera, art director; Julieta Napoli, head of production; Leah Pages, assistant producer. Production Company Oriental Films Yupi Segura, Charlie Gutierrez, directors; Agustin Claramunt, DP; Maria Lezaca, Mauri Clavijo, Paola Ortega, exec producers; Israel Capi, line producer; Belen Betbede, art direction; Marcela Navarro, production coordinator; Natalia Brinkmann, wardrobe. Postproduction Oriental Films Pedro Aragon, Alicia Ortega. Color Fernando Lui, Maria Grading Music Paola Decanini. Sound Sergio Diaz, sound designer/mixer. VFX Sebastian Catagnet

    Media Type:Film: Short
    Video Tags:Articulo 19Charlie GutierrezGrey MexicoOriental FilmsYupi Segura



    Top Spot of the Week: BBDO New York, Director Thomas Ormonde Show How Romance Stacks Up For A Pringles Snacker

    Thursday, April 9, 2026

    As part of Pringles®’ ongoing “Once You Pop, The Pop Don’t Stop” campaign that is designed to reach a new era of Gen Z snackers, this new “Pringlelina” ad----directed by Thomas Ormonde of ProdCo for BBDO New York--delivers the brand’s signature unexpected humor, showing that opening a can of Pringles can unlock a world of delicious possibilities, including your next love story. In the commercial, a young man takes love into his own hands--literally--by building his dream partner crisp by crisp. What starts as a craving quickly turns into a full-blown romance, proving that sometimes your crush is more of a crunch.

    This long-form version of the spot, a :60, is running on YouTube.

    Dan Kelly, executive creative director, BBDO New York, said, “Everyone finds love a little differently. Some people swipe. Some people stack. “Building a salty soulmate out of crisps hit a chord with Pringles fans, and now the snacking love story continues.”

     

     

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