Filip Tellander of B-Reel directed this :40, shot in the rugged terrain and extreme climate of Iceland, which showcases the Audi A6 bio-turbo diesel’s ability to make numerous decisions in the blink of an eye. The film captures the A6’s cutting-edge technologies, dramatized by a finger-clicking soundtrack.
Credits
Client: Audi A6; Production Company: BBH London. Gary Arnold, Neil Ritchie, creative team; Nick Kidney, Kevin Stark, creative directors; Matthew Towell, producer; Melissa Moffit, team manager; Simon Coles, team director; Neil Godber, strategy director; Production Company: B-Reel Filip Tellander, director; Philippa Allen, exec producer; Ben Mann, producer; Fredrik Bäckar, DP; Postproduction: THE MILL, London; Audio: Factory Studios, London; Editorial: Final Cut James Rosen, editor.
Video Tags:FPO
TDA Boulder, Director Michael Downing Tackle Banking Clichés In “No Nonsense” Campaign For First Interstate
Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.
The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.
Michael Downing directed via The Sweetshop x Chirp Films.
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