Music/sound house SOUTH provided a track to this tug-at-the-heartstrings Audi spot in which an elderly man's holiday gathering appears cancelled due to inclement weather and a resulting power outage. He takes the dishes and silverware off the dinner table, and opens up a can of soup to substitute for what was supposed to have been a sumptuous holiday meal at his home.
However, suddenly some light appears–literally–at the end of the tunnel. Audi headlights stream into the darkened home. The man's kids and grandkids managed to make it through the storm thanks to Audi technology and the family reunion/celebration is back on track.
Credits
ClientAudi Music/Sound: SOUTH, Los Angeles; Barking Owl, West Los Angeles; Rommel Molina, sound design; Audio Post: Barking Owl, West Los Angeles Rommel Molina, mixer; Agency: Venables Bell & Partners, San Francisco; Production: Smuggler, bicoastal; The Guard Brothers, directors
Peter Thwaites of The Corner Shop directed this film for healthcare company Abbott that shows what itโs really like to live with diabetes--including the constant judgment, shame and guilt.
The film is the cornerstone of Abbottโs new global initiative called โAbove The Biasโ out of agency VML Chicago, which is driving awareness about the health impact common misconceptions and bias about diabetes can have on people living with the condition.
Thwaites said, โWhat initially drew me to this project was the chance to create a visual metaphor for the weight of other peopleโs opinions--something we all carry, whether we realize it or not. The suit we built to physically weigh down our actor became more than just a prop; it shaped his performance, making the emotional burden feel tangible. Tonally, I wanted to ensure the message felt earned without becoming overly sentimental, allowing the actor to start from a grounded place and gradually reveal the impact of that weight.โ
Healthcare company Abbott--known for its medical technology, nutritional products and pharmaceuticals--surveyed more than 2,600 people living with diabetes across eight countries, including the U.S., to help inform the campaign and bring to life the realities of living with the condition. Research found that nearly 70% believe there is stigma associated with their condition; almost 25% have avoided sharing their diagnosis with family or friends out of embarrassment or concern; and 40% have skipped or missed a doctorโs appointment due to shame or stigma.