Actress Molly Ringwald (Pretty in Pink) appears in this teaser for Avocados From Mexico’s Super Bowl commercial. It’s a harbinger of what’s to come as Ringwald will be in the actual Big Game ad as well.
Titled “Tiara,” the teaser :15 shows Ringwald prepping one of the Avocados From Mexico in its hair and makeup chair before the pair has their big Super Bowl ad moment. Ringwald places a tiara on the star avocado, giving it just the right touch of bling for the Super Sunday occasion.
Avocados From Mexico’s Super Bowl ad fare was directed by Frank Todaro of Moxie Pictures for agency Energy BBDO.
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Credits
Client Avocados From Mexico Agency Energy BBDO Josh Gross, Pedro Perez, chief creative officers; Colin O’Toole, Hansel Quintela, associate creative directors; MaKailey Carson, art director; Tracy Silagi, copywriter; Shannon Smiley, group strategy director; Jemilly Castro, strategy director; John Pratt, head of integrated production; Jeff Davis, executive producer; Brittany Peskind, Lily McNamara, producers; Daniel Kuypers, executive director of music. Production Moxie Pictures Frank Todaro, director; Karol Zeno, exec producer; Laura Henif, line producer. Editorial Cartel Kevin Zimmerman, editor; Mark Sheridan, assistant editor. VFX Flare Chicago Jenny McDonald, sr. post producer; Samantha Vaupel, post producer; Hung Vinh, design lead; Viktoryia Kryvanos, designer; Mark Anderson, Flame lead; Jason Kerman, Flame assist. Color Nice Shoes Maria Carretero, colorist; Alex Frankland, color assistant; Serena Bove, producer; Tara Holmes, exec producer. Audio Flare Chicago Steven Aguilar, sound engineer; Jenny McDonald, sr. post producer; Samantha Vaupel, post producer. Music Andrew Oye, composer.
International healthcare company Bupa has launched “Health Stories,” a global campaign aimed at breaking down the barriers that prevent people from talking about their health.
The reluctance of people to open up about health is a global issue across countries, cultures and socio-demographic groups. But speaking up about health concerns can help people access medical and emotional support earlier, reduce feelings of stress and isolation, and can lead to improved outcomes.
Developed in partnership with creative agency Redwood@AMV, the campaign invited six people on their own unique health journeys to share the moment they first opened up about their condition.
The campaign offers intimate insights into life-affirming stories of personal courage, resilience and triumph, exploring how talking about physical and mental health can have transformative long-term positive effects. These include navigating chronic conditions like Crohn’s disease and endometriosis, living with ADHD or limb difference, and surviving cancer--alongside a powerful account from Black Ferns international rugby player Ruby Tui on mental health.
The launch comes as new research from Bupa reveals that 82% of people believe that talking about health experiences can support physical and mental health. Despite this, nearly one in two people (49%) say they have avoided addressing a health concern. Of those, over a third (39%) did so because they didn’t think it was serious, or were unsure if they needed a healthcare professional, and a quarter (24%) due to embarrassment or stigma.
Shot by documentary filmmaker Dorothy Allen-Pickard, the aim of the films--including this two-minute piece--is to drive awareness and spark new conversations about health around the... Read More
