The newest addition to the Ford Mustang family, the electric vehicle Mach-E, promises to be a game-changer. And a new breed of Mustang deserves a new breed of launch from agency BBDO.
The communications plan relies on influencers, experiences, branded content and an online/offline digital film to target the sophisticated, next wave of electric vehicle adopter–lovers of the new.
The latest component to be unveiled is a short film, titled “New Breed,” featuring actor Idris Elba as brand ambassador. Here’s a :60 version that will run on television, directed by Henry Hobson of MJZ.
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Credits
Client Ford Mustang Mach-E Agency BBDO David Lubars, chief creative officer, worldwide; Lauren Connolly, EVP, global executive creative director; Tom Markham, EVP, executive creative director; Rob Kurfehs, group creative director; Wayne Kasserman, Brian Kunath, creative directors, copywriters; Joel Rodriguez, James Salanitri, creative directors, art directors; Freddy Orlando, Jesse Rea, associate creative directors, art directors; Bryan Lark, associate creative director, copywriter; Jay Roeder, designer; Diane Hill group executive producer; Ben Latimer, producer; Reid Pierce, associate producer. Production MJZ Henry Hobson, director; Joost Van Gelder, DP; Kate Leahy, exec producer; Jake Weimer, staff production manager; Adriana Cebada Mora, producer. Editorial Work Editorial Stewart Reeves, editor; Audrey Weiner, Josh Sasson, assistant editors; Brian Scharwath, producer; Alejandra Alarcon, head of production; Erica Thompson, exec producer. VFX The Mill Anastasia von Rahl, exec producer; Sumer Zuberi, producer; Chris “Badger” Knight, creative director, shoot supervisor; Matt Fuller, shoot supervisor, 3D lead artist; Philip Ineno, 2D lead artist; Matt Bohnert, Jacob Bergman, 3D lead artists; Patrick Dirks, Remedy Huynh, Kai Chun Tsai, Edward Black, Ajith Raj, Basabendu, Mangesh Borkar, Naga Praveen Kumar Y, Sandeep Kumar Singh, Sathya Sagar Kolli, 2D artists; Danny Garcia, Elizabeth Hammer, Mitchell Jaeger, Cilaani Francis, Sameer Khan, Daniel Stern, Alice Panek, Bhavani Shankar, Brian Lee, Gokul Navaneethan, Matthew Bell, Rajan Ramakrishna, Yarin Manes, 3D artists; Andy Wheater, matte painting; Jason Jansky, animation. Telecine Company 3 Tom Poole, colorist; Alexandra Lubrano, producer. Audio Sound Lounge Rob Difondi, mixer; Becca Falborn, exec producer; Alicia Rodgers, producer. Music/Sound Design RNDM ORDR Marc McClusky, composer; Stephen Dewey, sound designer; Guin Frehling, exec producer.
KFC Canada launched a cheeky new creative campaign, “Sorry Manners,” that throws polite dining decorum out the window and proudly celebrates the unapologetic joy of indulging in Finger Lickin’ Good chicken. The new work, developed in collaboration with Toronto-based creative agency Courage Inc., playfully challenges table manners, vividly reminding the world that fried chicken is meant to be eaten hands-first--the KFC way.
Set against the prim and proper backdrop of what could only be described as a Bridgerton-esque dinner party, “Sorry Manners” turns refined dining rituals upside down as guests abandon etiquette in favor of devouring KFC with their hands--because when it comes to food this crave-worthy, holding back isn’t an option.
“This campaign was born from a simple but powerful truth: KFC is not something you nibble politely,” said Dhaval Bhatt, chief creative officer at Courage Inc. “One of the things I love about this campaign is that it’s simple, it’s fun and it finds a fresh, attention-grabbing way to build on one of the oldest and iconic taglines in our business, ‘It’s Finger Lickin’ Good’. It isn’t really an apology, it’s a declaration.”
Directed by Martin Werner via Partners Film and lensed in Prague, the spot is driven by creative which leverages historic architecture and period-centric design elements across costume and film, to elevate the visual storytelling--highlighting the contrast between elegance and indulgence, restraint and pure, delicious abandon.
“There’s something surreal and hilarious about directing a KFC spot in a centuries-old castle in Prague. The actors in those surroundings, powdered wigs, and corsets, sat in great contrast to ravenously devouring the... Read More
