It’s good to be the Queen–in this case Jennie-O who is “The Queen of Protein.” Upon serving a sumptuous Taco Tuesday feast featuring Jennie-O turkey, the Queen is informed that it is actually Monday.
No worries as “The Queen of Protein” declares that Monday is Tuesday and the meal fun resumes.
Titled “The Queen of Protein,” this spot is part of a Jennie-O Turkey Store campaign directed by Rami Hachache of PRETTYBIRD for BBDO Minneapolis.
Client Jennie-O Turkey Store Agency BBDO Minneapolis Neil White, president & CEO; Laura Fegley, chief creative officer; Taylor Snyder, JT Steinert, creative directors; Meghan Rongitsch, sr. art director; Josh Gloe, sr. copywriter; Joanna Stubbins, copywriter; Peter McLarnan, sr. producer. Production PRETTYBIRD Rami Hachache, director; Suzanne Hargrove, exec producer; Client Caloury, producer. Editorial Union NY Merritt Duff, editor. Color Nice Shoes Music Hifi
Produced by The Corner Shop and directed by Peter Thwaites for Goodby Silverstein & Partners, Xfinity’s latest campaign includes this spot which introduces an unexpected member of the family, a Robovac. The :60 unfolds from the robotic vacuum cleaner’s point of view, gliding across hardwood floors and tracing the edges of a busy home. All around the household, family members are locked into their own screens--mom on a work call, daughter deep in reality TV, the boys absorbed in gaming. Even the dog keeps its distance, tucked under the table.
When dad calls out “movie night,” no one responds. That changes when he opens the Xfinity app and hits “Pause Kids’ Devices.” Instantly, the kids come running.
The family gathers on the couch, snacks in hand. The Robovac is right there with them. Spooked by a scary moment, the Robovac ducks under the couch before the youngest coaxes it back out with a kernel of popcorn.
The voiceover lands the idea: “Wi Fi so smart, it brings the whole family together. Xfinity, Imagine That.”
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