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    BBDO NY and Comedian Eric Andre Hold A Focus Group For SNICKERS Peanut Butter

    By SHOOTNo Comments110 Views

    Directed by comedian Eric André via Abso Lutely Productions for BBDO New York, this spot for SNICKERS Peanut Butter takes us to a focus group of taste-testers–men and women who happen to share the name Reese, except for one gent whose participation in the consumer-based research is short-lived.

    Focus group members experience the multi-layered satisfaction of SNICKERS Peanut Butter and SNICKERS Peanut Butter Ice Cream for the first time. And they love what they taste, enabling the leader of the group to proclaim that Reeses endorses SNICKERS Peanut Butter.

    To drive cultural traction and consumer participation, the campaign includes a digital activation inviting anyone in America named Reese (including any spelling variation) to publicly declare their loyalty to SNICKERS Peanut Butter for a chance to win a year’s supply.

    The campaign will run on social media platforms, including YouTube, Snapchat, TikTok Pulse and NBCU.

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    Credits

    Client SNICKERS Peanut Butter Agency BBDO New York Peter Kain, Marcelo Nogueira, executive creative directors; Avi Steinbach, Alex Holm, group creative directors; Ian Nettleton, Erik Nystrom, Victoria Rocha, Benner Rawley, associate creative directors; Gauri Nigam, copywriter; Kate Fallon, group strategy director; Kim Evens, strategy director; Grace Lougheed, sr. communications strategist; Bri Reid, art director. Production OMC Production Kimberly Clarke, executive producer. Production Company Abso Lutely Productions Eric Andre, director; Natasha Fisher, Jeffrey Scotti, exec producers; Joaquin “Quino” Toranzo, production supervisor; Erid De Los Prados, Seamus George, 1st ADs; Mike Svitak, DP; Abigail Keever, stylist; Kendall Cotta, make-up artist.

    Genre:Comedy
    Media Type:Commercial: Online
    Video Tags:Abso Lutely ProductionsBBDO New YorkEric André



    The Best Work You May Never See: A Trailer For Director Rosie Morris’ Docushort On Young Carers In The U.K.

    Thursday, June 11, 2026

    This trailer is for the new documentary short Is Mum OK, which shines a light on the hidden realities faced by young carers in the U.K.

    In the U.K., a carer is generally anyone who looks after a family member, partner, or friend who needs help due to illness, frailty, disability, mental health issues, or an addiction. Crucially, this refers to carers who provide this support for free.

    The short follows a group of young carers in Waltham Forest, East London, who are given access to much-needed respite through a dedicated local initiative, Young Carers Club, a fortnightly respite evening where they can socialize, eat and spend time with others who understand their experiences.

    It explores both the beauty and the burden of caring from a young age, while highlighting the need for greater recognition and support for young carers across the U.K.

    Commissioned by Guardian Documentaries and produced by Uncommon Creative Studio, Is Mum OK was released during Carers Week 2026 (June 8-14)--with this year’s week themed around building carer-friendly communities

    The film will also be screened to members of Parliament, urging them to bring young carers’ rights to the top of the social care agenda

    Is Mum OK was directed by Rosie Morris, who had firsthand experience of being a carer for her mother.

    There are estimated to be at least one million young carers in the U.K., many of whom remain unidentified and unsupported.

    Director Morris said, “This story is deeply personal to me, rooted in my own experience of caring for a loved one. Caring for my mother three years ago was one of the hardest and most meaningful experiences I have ever had. My difficulty in transitioning out of being a carer and... Read More

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