To coincide with the NBA preseason kicking off this week, a hometown celebrity–Memphis Grizzlies mascot, “Grizz” –applies for a job at the FedEx World Hub.
To staff up for the upcoming holiday rush and beyond, FedEx will be filling positions ranging from package handlers to operations managers. Part of an overall campaign from BBDO New York comprised of streaming audio, social posts and TikTok videos, this spot–titled “Grizz: The Job Interview”–was directed by Moxie Picture’s Frank Todaro, who has helmed prior FedEx comedy favorites such as “Drama,” “MBA” and “Jenkins (Alien).”
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Credits
Client FedEx Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Ketchum, Tom Godici, executive creative directors; Greg Gerstner, sr. creative director; Banks Noel, creative director; Tom Kraemer, sr. creative director/copywriter; Alex Gianni, executive producer/director of content production; Hyatt Choate, executive producer; Scottie Schuckies, sr. producer; Jasmine Batista, art producer; Lizzy Lehn, associate art producer. Production Moxie Pictures Frank Todaro, director; Neil Shapiro, DP; Karol Zeno, exec producer; Laura Heflin, producer. Editorial Work Editorial Rick Orrick, editor; Joseph Tuzzolino, assistant editor; Alejandra Alarcon, head of production; Chris Delarenal, producer. VFX Method Studios Andrew Hamill, sr. producer; Mario Caserta, sr. Flame. Telecine Color Collective Alex Bickel, colorist; Claudia Guevara, exec producer. Audio Sound Lounge Tom Jucarone, mixer.
This holiday season, YETI, in partnership with Wieden+Kennedy (W+K) Portland, has launched a film to highlight the unintended consequences of gifting a YETI product to someone you love. “Don’t Get Them a YETI,” is a punchy cautionary tale with a wink, warning those considering gifting a YETI not to, because a world of adventurous highs and lows awaits and it might just be more than they bargained for.
Directed by Daniel Wolfe and Jess Kohl of Love Song, with VO by Oscar- and Grammy-winning singer-songwriter and Yellowstone actor Ryan Bingham, the hero film opens with a YETI Tundra Cooler flying off the back of a truck and tumbling through the mud. This kicks off a kaleidoscopic fever dream of worst-case scenarios in the mind’s eye of the female lead. As she imagines what could unfold, bites to burns to rashes, to wet dogs to never ending slideshows, the witty voiceover rattles off reason after reason why giving a YETI is a terrible idea.
But the truth is, every “disaster” looks kind of amazing. And as the adrenaline builds, so does her resolve. By the end, she commits. This might be the worst idea she’s ever had, but it’s also the best. She’s getting the YETI.
The campaign embraces YETI’s core truth: it’s not just gear, it’s a gateway. A catalyst. And commitment to whatever comes with it. And YETI clearly has no problem beating up their own product in the process. Because they know it’s built to take it. From the mud to the rodeo to the back of a bush plane, these products are made for the ones who go too far—and the loved ones who enable them.
“Don’t Get Them a YETI” flips the holiday script. It’s not just about gift guides and wrapping paper. It’s about understanding what you’re really giving... Read More
