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    BBDO NY, Director Jim Jenkins Roll Out A “Very Brady” Super Bowl Spot Teaser

    By SHOOTUpdated:No Comments1780 Views

    Mars Chocolate North America provided a taste of its Super Bowl commercial for Snickers slated to air the first quarter of the Big Game on Sunday, Feb. 1, on NBC.

    Directed by Jim Jenkins of O Positive for BBDO New York, the teaser–a recreation of The Brady Bunch scene in which Marcia Brady is brushing her hair–stars action movie mainstay Danny Trejo as a gruff, hostile version of Marcia who doesn’t at all resemble the girl next door when she’s hungry.

    And for the first time in brand history, Snickers is empowering fans to help reveal the full commercial prior to Super Bowl Sunday. Fans can ask to have the spot released early through a number of social media activities, including watching the teaser on SNICKERS YouTube, Facebook or Twitter pages, as well as liking, commenting, sharing or re-Tweeting the video from those platforms. Fans can also utilize the branded hashtag, #eatasnickers. If consumers generate 2.5 million social media engagements before kick-off on Feb. 1, Snickers will release the entire 30-second spot early.

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    Credits

    Client Mars Chocolate North America/Snickers Agency BBDO New York David Lubars chief creative officer, BBDO Worldwide; Greg Hahn, chief creative officer, BBDO NY; Gianfranco Arena, Peter Kain, executive creative directors; Sei Rey Ho, art director; Rich Douek, copywriter; Dave Rolfe, director of integrated production; Amy Wertheimer, group executive producer; Melissa Chester, executive music producer. Production O Positive Jim Jenkins, director; Ralph Laucella, Marc Grill, exec producers. Editorial Arcade Geoff Hounsell, editor; Healy Snow, assistant editor; Kirsten Thon-Webb, producer. Post/VFX The Mill Ben Smith, creative director;  Nick Tanner, VFX supervisor; Verity Kneale, exec producer; Carl Walters, producer; Nathan Kane, sr. compositor. Music Q Department Audio Sound Lounge Tom Jucarone, audio post mixer. Lime Studios Loren Silver, voiceover record. Celebrity Talent/Intellectual Property/Music Rights Acquisition  The Marketing Arm Brad Sheehan, director, entertainment.

    ScreenWork Categories:Commercial
    Video Tags:BBDO New YorkJim JenkinsSuper Bowl



    TDA Boulder, Director Michael Downing Tackle Banking Clichés In “No Nonsense” Campaign For First Interstate

    Thursday, August 27, 2026

    Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.

    The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.

    Michael Downing directed via The Sweetshop x Chirp Films.

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