Seven lives are lost to home fires every day in the U.S.–more than all natural disasters combined. In an effort to change these statistics, the American Red Cross is launching “The Great Escape,” a PSA aimed at educating families on home fire safety.
This campaign from BBDO New York focuses on preparing families with two simple steps: Practicing a 2-minute fire drill, and testing smoke alarms monthly.
To bring this message to life, this spot–directed by Noam Murro of Biscuit Filmworks–features a surreal somewhat playful universe where toys have come alive and are practicing a timely evacuation from their dollhouse–a scene which we later realize is a figment of one child’s imagination.
CreditsClient American Red Cross Agency BBDO New York David Lubars, global chief creative officer; Roberto Danino, Anne Lac, Gary Du Toit, Lance Vining, SVPs, creative directors; Ryan Sheehy, Emma Wren, copywriters (social); Tamara Yakov, art director (social); Alex Gianni, SVP, group executive producer; Jason Guzman, associate producer; Julia Millison, music producer; Alexandra Britt, sr. strategic planner. Production Biscuit Filmworks Noam Murro, director; Shawn Lacy, partner/managing director; Andrew Travelstead, exec producer; Emily Skinner, producer; Sean Moody, head of production; Eric Schmidt, DP; Brock Houghton, production designer; Jennifer Berry, production supervisor. Editorial Rock Paper Scissors East Paul Hardcastle, editor; Eve Kornblum, managing director; Lisa Barnable, producer; Tim Mika, assistant editor; Barbara Kontarovich, Flame producer; Edward Reina, Flame artist. Color Primary Daniel DeVue, colorist; Thatcher Peterson, exec producer; Jenny Bright, producer. Audio Post Heard City Tom Morris, mixer; Andi Lewis, producer; Sasha Awn, Jackie James, exec producers; Gloria Pitagorsky, managing director. Music Human John Christopher Barnes, composer; Morgan Visconti, creative lead; James Dean Wells, exec producer.
The Best Work You May Never See: C3P, No Fixed Address Show Us There Are No “Safe Spaces” In Canada When Kids Are Online
Creative agency No Fixed Address has partnered with the Canadian Centre for Child Protection (C3P) to raise awareness about the alarming increase in online child sexual exploitation in Canada. The “Safe Spaces” campaign alerts parents to the fact that nowhere is currently safe for a Canadian child--not their school, not their playground, not even their own bedroom--as soon as they’re online.
This “Safe Spaces” public service film--directed by Amélie Hardy via production company Carton Rouge--features the mothers of six victims of online sexual exploitation, telling their kid’s stories from the same places they assumed their child would be safe. These courageous moms have not only suffered the nightmare of what happened to their children, they’ve suffered under the assumption by many Canadians that it is somehow their fault for not keeping their children safe. This is the preconception the “Safe Spaces” campaign seeks to change. This can happen to anyone. Predators are everywhere online. And they’re targeting everyone. The campaign is urging Canadians to support the federal government’s Online Harms Bill, which would require social media companies to provide meaningful protection to children online.
“These courageous moms chose to share their heartbreaking stories to help Canadians understand why we desperately need legislation to protect our children from dangerous spaces online, just like we do offline,” said Lianna McDonald, executive director of C3P. “This is why we need safety regulations for the platforms kids use every day, as proposed in the Online Harms Bill.”
Alexis Bronstorph, chief creative officer at No Fixed Address, said, “We were blown away by the courage of these moms for sharing their stories.... Read More