In order to deliver to customers during what's expected to be a record-setting holiday shipping season, deemed “the Shipathon,” FedEx is doing everything it can to get peak performance from its workforce as reflected in this “Training Day” spot directed by Noam Murro of Biscuit Filmworks for BBDO New York.
We see a FedEx delivery guy whose training has put him at the top of his game, dominating an American Ninja Warrior-style obstacle course to win the competition and deliver the goods, literally.
This ambitious spot–which debuted this past Sunday on televised NFL games–was filmed overnight in a parking lot in downtown Los Angeles.
CreditsClient FedEx Agency BBDO New York David Lubars, worldwide chief creative officer; Greg Ketchum, Tom Godici, executive creative directors; Greg Gerstner, sr. creative director; Banks Noel, creative director; Tom Kraemer, sr. creative director/copywriter; Alex Gianni, group executive producer; Julia Millison, sr. music producer. Production Biscuit Filmworks Noam Murro, director; Shawn Lacy, managing director; Andrew Travelstead, exec producer; Emily Skinner, producer; Eric Schmidt, DP. Editorial Friendshop Ben Suenaga, editor; Melissa Mapes, managing director/partner; Laura Shackleford, producer. VFX Method Studios Mario Caserta, sr. Flame; Stuart Robinson, managing director; Jesse Kurnit, sr. exec producer; Bennett Lieber, sr. VFX producer; Douglas Luka, VFX producer. Color Color Collective Alex Bickel, colorist. Audio Post Sound Lounge Tom Jucarone, mixer. Music Search Agoraphone Dawn Sutter Madell, music supervisor. Song: “Give It All” by 7KingZ
Top Spot of the Week: Director Jake Scott, Paramount Brand Studios “Make Your Gameday Epic” In “Gladiator II”-Inspired Pepsi Spot
Nearly 20 years after Pepsi’s “Roman Empire” made its mark on pop culture, the brand is returning to the arena with a colossal Gladiator-themed campaign titled, “Make Your Gameday Epic™.” Celebrating the start of the 2024 NFL season and the highly anticipated release of Paramount Pictures’ Gladiator II in theaters on Nov. 22, this short film--directed by Jake Scott via RSA Films for Paramount Brand Studio features Megan Thee Stallion, as Empress Megan, leading a legion of NFL superstars turned Gridiron Gladiators, including Josh Allen, Derrick Henry, Justin Jefferson and Travis Kelce, locked in an epic battle with ice-cold Pepsi at the heart of the action. A brand-new gameday anthem from three-time, Grammy award-winning artist Megan Thee Stallion soundtracks the campaign. The unmistakable “boom, boom, clap” from Queen’s epic track “We Will Rock You” is featured on a fresh sample with cutting new lyrics from Megan. The new track became available on all major music streaming platforms, and ahead of Megan hosting the 2024 MTV VMAs last night (9.11), where the track and music-video inspired spot were heard and seen throughout the show. “I’m honored to follow in the footsteps of the legends who appeared in this Gladiator campaign 20 years ago and proud to have carved my own new legacy,” said Megan Thee Stallion. “Pepsi really brought the worlds of music, sports and entertainment together in a powerful way to set off the new NFL season.” The spot opens with Lamorne Morris and Jake Lacy peering into a can of Pepsi Zero Sugar as it transforms into a colosseum. Empress Megan calls the shots, and the royal roster of NFL players are at her command as they all vie for her favor and a sip of an ice-cold Pepsi... Read More