In this spot, we see the birth of puppies via unconventional yet definitively natural means–like coming out of a cracked eggshell ala a baby chick, growing on tree branches like fruit that is then harvested, growing from the soil like a pumpkin-variety squash that splits open to reveal a cute canine.
The creative license is taken to accentuate the point that Mars Petcare’s Nutro dog food helps to grow healthy pets–as part of a campaign conceived by BBDO New York. This anthem spot was directed by Raf Wathion via production house Skunk.
CreditsClient Mars Petcare/Nutro Agency BBDO New York David Lubars, chief creative officer, worldwide; Luiz Sanches, chief creative officer, North America; Peter Kain, EVP, executive creative director; Gary du Toit, Lance Vinings, SVPs, creative directors; Bhanu Arbuaratna, associate creative director, designer; Becky Burkhard, group executive producer; James Young, head of interactive production; Katie Young, interactive group executive producer; Melanie Cornish, executive producer; Jasmine Batista, art producer; Julia Millison, sr. music producer. Production Company Skunk Raf Wathion, director; Matt Factor, exec producer; Frederik Vrancken, line producer. Production Orange Films South Africa Jon Day, producer & partner. Editorial Work Editorial Martin Leroy, editor; Victor Medina, producer. VFX Nozon Chris Mascarello, Xavier leconte, CG lead artists; Carmen Sanchez, producer. Music Company Human Seth Fruiterman, Gareth Williams, composers; James Wells, producer.
The Best Work You May Never See: C3P, No Fixed Address Show Us There Are No “Safe Spaces” In Canada When Kids Are Online
Creative agency No Fixed Address has partnered with the Canadian Centre for Child Protection (C3P) to raise awareness about the alarming increase in online child sexual exploitation in Canada. The “Safe Spaces” campaign alerts parents to the fact that nowhere is currently safe for a Canadian child--not their school, not their playground, not even their own bedroom--as soon as they’re online.
This “Safe Spaces” public service film--directed by Amélie Hardy via production company Carton Rouge--features the mothers of six victims of online sexual exploitation, telling their kid’s stories from the same places they assumed their child would be safe. These courageous moms have not only suffered the nightmare of what happened to their children, they’ve suffered under the assumption by many Canadians that it is somehow their fault for not keeping their children safe. This is the preconception the “Safe Spaces” campaign seeks to change. This can happen to anyone. Predators are everywhere online. And they’re targeting everyone. The campaign is urging Canadians to support the federal government’s Online Harms Bill, which would require social media companies to provide meaningful protection to children online.
“These courageous moms chose to share their heartbreaking stories to help Canadians understand why we desperately need legislation to protect our children from dangerous spaces online, just like we do offline,” said Lianna McDonald, executive director of C3P. “This is why we need safety regulations for the platforms kids use every day, as proposed in the Online Harms Bill.”
Alexis Bronstorph, chief creative officer at No Fixed Address, said, “We were blown away by the courage of these moms for sharing their stories.... Read More