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    BBH NY, Director Henrik Rostrop Redefine Retirement In Brighthouse Financial Campaign

    By SHOOTUpdated:No Comments5466 Views

    Henrik Rostrop of Variable directed this Brighthouse Financial campaign from BBH New York featuring real-life people who are redefining what it means to “retire.” The package of documentary-style films includes this :90 which introduces us to Matt who is from Cleveland and used to own a roofing company. Now he’s working as an abstract impressionist painter. “I’m retired from construction, but I’m not retired from the creative life,” he says. 

    “These new films celebrate individuals who demonstrate that retirement is not a finish line; but rather a time to concentrate on lifelong passions with renewed purpose – whether that passion is sustainable farming, rock climbing, family or travel,” said Matt Quale, CMO of Brighthouse Financial. “Shield annuities from Brighthouse Financial can help people focus less on market volatility, and focus more on their chosen pursuits in the next phase of their lives.”

    The campaign films will be featured on the Brighthouse Financial social media channels along with a campaign landing page on the Brighthouse website. 

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    Credits

    Client Brighthouse Financial Agency BBH New York Gerard Caputo, chief creative officer; Chris Lisick, group creative director; Chris Maiorino, executive creative director; Aimee Perin, art director; Stu Rubin, copywriter; Shelley Giera, content producer. Production Variable Henrik Rostrup, director; Natle Hurtsellers, exec producer; Michael Lenic, producer; Patrick Dougherty, photographer. Editorial Cartel Edit Andy McGraw, editor; Grant Hall, assistant editor.

    Genre:Documentary
    Media Type:Film: Web
    ScreenWork Categories:Short film
    Video Tags:BBH New YorkHenrik RostropVariable



    TDA Boulder, Director Michael Downing Tackle Banking Clichés In “No Nonsense” Campaign For First Interstate

    Thursday, August 27, 2026

    Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.

    The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.

    Michael Downing directed via The Sweetshop x Chirp Films.

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