This PlayStation campaign from BBH New York includes three films featuring familiar video game scenes that take unexpected turns when the characters become distracted by the details of their environments, demonstrating the incredibly detailed gameplay on PS4 Pro with dynamic 4K. This “Missed Details” campaign accentuates how the PS4 Pro delivers a core “feature” that gamers care about through PlayStation’s irreverent and fun brand.
This ScreenWork selection, “Armor,” features two medieval knights who decide to strike up a conversation about armor patterns while hammering each other in a brutal sword fight.
Campaign spots–the latest in PlayStation’s ongoing “Greatness Awaits” platform–were directed by Tim Godsall of Anonymous Content.
Credits
Client PlayStation Agency BBH New York Gerard Caputo, chief creative officer; Jonathan Mackler, executive creative director; Scott Cooney, Diego Fonseca, creative directors; Lili Bravi, designer; Ed Zazzera, head of production; Corinne Porter, content producer; Kendra Salvatore, head of strategy; Dylan Fauss, strategist. Production Anonymous Content Tim Godsall, director; Darko Suvak, DP; Eric Stern, managing director; SueEllen Clair, exec producer; Kerry Haynie, head of production. Line Production Company OPC Editorial Mackcut Editorial Gavin Cutler, editor; Brendan Hogan, Pamela Petruski, assistant editors; Gina Pagano, exec producer. VFX/Finish The Mill Eliana Carranza Pitcher, exec producer, shoot supervisor; Bugs Russell, Michael Brown, line producers; Kristine Nordella, shoot supervisor; Nathan Kane, creative director; Corey Brown, creative director, 2D lead artist. Color Company 3 Tim Masick, colorist; Kevin Breheny, producer. Music/Sound Q Department. Audio Post Sound Lounge
Pete Riski, who is represented for commercial work in the U.S. by Wild Gift Content, has directed a heartwarming Christmas campaign for the Finnish healthcare company Terveystalo, created by TBWA\Helsinki and produced by Directors Guild Helsinki.
The film walks us through an ordinary Christmas morning, as a bearded man prepares for a new day. In the background, we hear a voiceover discussing health issues related to a certain patient. It’s only when we realize the man is Santa Claus, gearing up for another Christmas shift, that we learn the voiceover is his medical report from Terveystalo. The conclusion? Despite his age, the patient is in surprisingly good shape, fit as the proverbial fiddle. The spot whimsically announces that Terveystalo is now the official healthcare partner of Santa Claus.
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