Told entirely through fake commercials, this short film titled Adman tells an unconventional love story that takes viewers on a heartfelt, funny ride–one spot at a time.
Written and directed by Ben Callner (an alum of SHOOT’s 2012 New Directors Showcase) and produced by his brother Adam Callner, Adman introduces us to our aspiring "adman" (aka Logan), his parents, and then we see him embark on his career, meet the love of his life, and experience the trials and tribulations that go with that–each chapter conveyed through commercials for such essentials as ice cream, chewing gum, double stuffed cookies, dog food, Australian tourism, stain remover and beer.
In real life, the Callner brothers over the years have worked with varied major brands including Volkswagen, Lenovo, Hanes, Motorola, Verizon and GEICO.
Production company on Adman was Raucous Content. The DP was Doug Chamberlain.
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Credits
Production Raucous Content Ben Callner, writer/director; Adam Callner, producer; Ben Callner, Adam Callner, Steve Wi, Phyllis Koenig, Doug Chamberlain, Melissa Mapes, Ben Suenaga, executive producers; Doug Chamberlain, DP; Christian Stone, production designer; Lily Garcia, 1st AD; Graham Geraghty, 2nd AD; Heather Allison, costume designer. Editorial Ben Callner, Joe Kell, Alex Pirrone, Ben Suenaga, editors. Casting Alyson Horn, Maya Adrabi, Lindsay Bronson. Sound Ben Holst, sound designer/mixer. Color MPC NYC James Tillett, colorist. Postproduction Friendshop. Audio Post Tunewelders. Cast Ted Cannon, Jocelin Donahue, Judy Kain, Dar Dixon, Jarrod Crawford, Tim Karasawa, Josh Covitt, Erick Chavarria, Bill O’Neill, Sam Carson, Niko Posey, David Aaron, Paul Vinson, Michele Lainevool, Adam Nemet, Harrison Polo
In a world full of speed, overstimulation and tech that delivers everything yet makes us feel very little, the real provocation is choosing to slow down.
That tension sits at the heart of the electric vehicle category. EVs have long been marketed as cutting-edge technological advancements, attracting early adopters eager to embrace the category. However, once they got behind the driving wheel, many discovered an experience that fell short of luxury: sterile, soulless, and overly simplistic.
For the launch of the 2026 Lexus RZ, Lexus and longtime agency partners Team One introduce a new creative chapter of “The Standard of Amazing” through a lens called “Electricity at Its Finest,” reframing electricity not as utility, but as a work of art.
With this hero film of the campaign, “Miles and Miles,” Lexus intentionally breaks from the frenetic pace of traditional automotive advertising. Instead of spectacle, it offers stillness. A single, quiet moment unfolds where a man savors two rarefied, electric objects: a plugged-in RZ and an impossibly modern turntable playing the timeless sounds of Miles Davis’ “Blue in Green.” Directed by Frédéric Planchon of Anonymous Content, the film is audacious in its simplicity and serves as an example of how electricity can create a seductively beautiful experience--less “iPad on wheels,” more emotional sanctuary.
“The new luxury are spaces and moments drenched in serenity. Engineered escapes from the rage-based attention economy. The RZ is designed to be part of that. A crafted counterweight to the outside world,” said Mark Koelfgen, executive creative director at Team One. “This film is about dwelling in the perfect moment. Timeless classics like Miles Davis in equilibrium with... Read More
