To combat the misnomer that lymphoma only impacts people age 50 and over, The Lymphoma Research Foundation (LRF) teamed up with creative agency Raison D’Etre, and production company Click 3X, for a major awareness initiative. Centerpiece of the campaign is the #EraseLymphoma video, a touching look into the lives of six young adults and their personal stories of being diagnosed with lymphoma at a young age and their battle with the disease.
One of the young adults, Anthony Daniel, is currently fighting his fourth bout with Hodgkin’s lymphoma since being diagnosed at 19 years old. The video shows how Anthony stays positive by focusing on his passion – boxing. “How you fight in the ring is how you live your life,” he says in reference to his strength and perseverance. Another, Maressa Williams, Montel Williams’s daughter, was diagnosed with Hodgkin’s lymphoma after undergoing an MRI for an unrelated injury. Unfortunately, after only a short remission, Maressa relapsed and she was forced to undergo extensive chemotherapy and a stem cell transplant. Yet, she is still ready to take on any challenge–most importantly raising awareness for lymphoma. In an effort to give back she now serves as a diplomat to the Lymphoma Research Foundation spreading her message, “I am a survivor and nothing can hold me back!”
Raison D’Etre and Click 3X came up with the concept for the video, and produced it in their studio. Tim Dingerson of Click 3X directed the piece. #EraseLymphoma will live across LRF’s social channels and is part of a larger initiative which is dedicated to raising awareness of lymphoma among the adolescent and young adult community.
CreditsClient The Lymphoma Research Foundation Agency Raison D’Etre Noel Mihalow, general manager, content; Christan Summers, creative director; Devin Nautrale, producer. Production Click 3X Tim Dingerson, director; Megan Kelly, executive director/managing director; Jeff Gilliflan, head of production; Anthony McDermond, producer; Peter Trilling, DP; Carlo Pilgrim, production coordinator. Editorial Click 3X Ed Einhorn, editor.
We Are Pi Rolls Out Trailer For Nike-Backed Feature On Athletes With Olympic and Paralympic Dreams
Amsterdam-based creative agency We Are Pi debuted the trailer for Crois Pas Qu’on Dort (Don’t Think We’re Sleeping in English), an inspiring feature-length story of three young French athletes in the lead-up to the Paris 2024 Olympics and Paralympics. The 90-minute French language film, which was developed and produced by We Are Pi with the support of Nike, will premiere in mid January 2025 followed by a release in theaters at the end of January. It follows three protagonists from Paris and its suburbs: Charles-Antoine, a runner with an intellectual disability who won Gold at the Tokyo Paralympics and is competing in this year’s Paralympics; and Leyna and Maysane, French twin sisters and heirs to their Laotian-Algerian family’s very own taekwondo dynasty who are coached by their father and dream of competing in taekwondo at Paris 2024. The athletes were followed by a film crew over the course of five years, recording how their stories, their lives and their sporting achievements unfold over time. The film combines the rawness and intimacy of their everyday lives with the audacity of their sporting dreams, with their stories culminating at the Paris 2024 Olympic and Paralympics. Crois Pas Qu’on Dort was created with the aim of inviting a new generation of athletes in France into sport by inspiring them with the stories of our protagonists and the transformative power that sport had on their lives. The production began over seven years ago in 2017 with nearly two years of extensive casting sessions that involved viewing around 500 profiles of athletes. Two directors, Nick Walters and Lou Marillier, English and French, respectively, subsequently followed the selected young protagonists closely as they pursued their... Read More