Register

    The Best Work You May Never See: 72andSunny, Director Tucker Walsh Put Viewers In Opioid “Treatment Box” For Truth Initiative

    By SHOOTUpdated:No Comments5784 Views

    More than 115 people in America die every day from opioids and, in 2016, 2.5 million young adults (ages 18-25) reported misusing an opioid in the past year, making this one of the most critical public health issues of our time. That’s why Truth Initiative®, the Ad Council and the U.S. Office of National Drug Control Policy (ONDCP) collaborated to create The Truth About Opioids campaign, a multi-channel opioid public education truth® effort, which first launched in June.

    Produced in partnership with 72andSunny, the second phase of the campaign has just been unveiled. Titled “Treatment Box,” this phase brings Americans face-to-face with opioid addiction, withdrawal and treatment. The project entailed filming three full days of 26-year-old Rebekkah’s real treatment experience with opioid addiction. That footage was placed on a multimedia installation in NYC  to capture the emotional reactions of passersby viewing the installation that highlights the importance of treatment and the fact that opioid dependency can happen after just five days.

    The Truth About Opioids campaign focuses on preventing and reducing misuse of opioids among youth and young adults. It’s designed to destigmatize addiction by showing how it can happen to anyone and quickly. The campaign is designed to help young people understand the facts about opioids, the risk of addiction and the crucial role young people can play in solving the crisis within their communities.

    Tucker Walsh of m ss ng p eces directed the “Opioids–Treatment Box” videos for 72andSunny.

    REGISTRATION REQUIRED to access this page.

    Already registered? LOGIN
    Don't have an account? REGISTER

    Registration is FREE and FAST.

    The limited access duration has come to an end. (Access was allowed until: 2018-10-25)
    Credits

    Client Truth Initiative, The Ad Council Agency 72andSunny Garrett Jones, creative director/designer; Nate Virnig, Peter Albores, creative directors/writers; Garrett Combes, designer; Chase Hilton, writer; Marc Pardy, strategy director; Carlin Wilson-Webb, Jim Haight, executive film producers; Annie Dietz, film producer. Production m ss ng p eces Tucker Walsh, director; Ari Kushnir, Brian Latt, Kate Oppenheim, managing partners; Dave Saltzman, Edward Grann, exec producers; Kathryn Berk, supervising producer;  Rebecca Davis, head of production; Mike Woods, director of immersive; Tristan Nyby, DP. Casting Dina Buglione, casting director. Editorial Whitehouse James Dierx, editor. Postproduction Carbon Jordan Stricklin, post producer. Music Butter Music+Sound, bicoastal Vlad Berkhemer, music composer; Annick Mayer, music producer. Sound Design Lime Sound Design (LSD), Santa Monica, Calif. Michael Anastasi, sound designer. Audio Post Lime Studios, Santa Monica, Calif. Michael Agostino, mixer.

    Genre:Documentary
    Media Type:Film: Short
    ScreenWork Categories:Short film
    Screenwork Type:Best Work
    Video Tags:72andSunnym ss ng p ecesTucker Walsh



    Director Evan Silver, Indie Agency TiNY Battle Doggie Bad Breath With A Humorous “Mintervention”

    Monday, August 10, 2026

    Minties® is taking on dog breath again. And this time, it’s personal. Back in November, PetIQ’s Minties boldly declared “Dog Breath Is Over” in a newsbreak-style ad that introduced Minties FreshBitesTM--a line of innovative, chewy dog dental treats with that can be offered throughout the day for a long-lasting chew, so nothing gets between you and your dog in your closest moments. America responded by buying new Minties FreshBites by the millions, exceeding the brand’s most optimistic forecasts. So Minties and independent creative agency TiNY (the team behind the “Dog Breath Is Over” campaign) are following up on this story. And this time, it starts at Minterventions.com. “‘Dog Breath Is Over’ was the big message,” said Jissan Cherian, PetIQ’s chief marketing fficer. “Minterventions makes the message personal. If you’ve got a dog with stinky breath, we want to hear from you.” TiNY turned out two new spots for the Minterventions phase of the campaign. The first is this one titled “Cabbage” which features a dog named Mollie and an extendable hand. Why the extendable hand? “Mollie’s breath smells like she ate a skunk (who also has bad breath).”. A voiceover then asks the question at the center of the campaign: “Does your dog need a Mintervention?” Minties FreshBites is the answer, of course. Both spots were directed by Evan Silver of Reform School and edited by Tina Mintus out of Northern Lights in New York City. (Silver is an alum of SHOOT’s 2007 New Directors Showcase.) “It starts with a real, relatable problem,” said Mike Rovner, TiNY partner and chief creative officer. “That’s the TiNY way--we help clients build worlds they can live in. Once you set up the rules of the world, you can have... Read More

    MySHOOT Profiles


    Add A Comment