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    Home » The Best Work You May Never See: Agency Marcel, Director Lucas Posson Conduct Soccer Coaches’ Symphony For Prime Video

    The Best Work You May Never See: Agency Marcel, Director Lucas Posson Conduct Soccer Coaches’ Symphony For Prime Video

    By SHOOTWednesday, March 8, 2023Updated:Tuesday, May 14, 2024No Comments2335 Views
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    To promote the Ligue 1 Uber Eats show, Prime Video presents its “Ligue 1 Symphony,” a hymn created using the gestures and body languages of the Ligue 1 soccer coaches who swap their sideline pacing for the role of orchestra conducting, leading musicians and singers. It's a symphony for football, by football.

    Each weekend, on the soccer field sidelines, the coach is a bona fide orchestra conductor, directing and guiding its “artists”–the players.

    Prime Video and Paris-based creative agency Marcel wanted to highlight this parallel with the world of music through “Ligue 1 Uber Eats Symphony,” an original composition in which the maestros are Ligue 1 coaches, virtually directing an orchestra of 70 musicians and choristers.

    A single camera was placed in front of each coach to analyze and film their gestures. These movements were then picked apart and sorted based on their coherence and amplitude. Prime Video teamed up with Saycet, a French composer of electronic music and film soundtracks, to create this symphony, inspired by these movements.

    “The coaches’ movements have inspired the way the music is written”, explained Saycet. “That’s where the heart of this project’s challenge lies. We needed to essentially do the work backwards.”

    To interpret this original composition, 70 musicians and choristers were gathered in the auditorium of the Niemeyer space in Paris. In the place of the orchestra conductor, a screen broadcasting the recorded gestures of the coaches gave instructions and set the tempo, conducting the musicians. The result? A rhythmic symphony which re-transcribes all of the intensity and emotions of a football match.

    The “Ligue 1 Uber Eats Symphony” has been developed into two videos now available on the Prime Video Sport platforms, including this behind-the-scenes short directed by Lucas Posson.

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    Credits

    Client Prime Video  Agency Marcel Youri Guerassimov, Gaetan du Peloux, chief creative officers; Jeremie Bottiau, creative director; Alexandre Girod, copywriter; Julien Vergne, art director. Production Allso Lucas Posson, director; Franck Annese, exec producer; Ludovic Zuili, DP; Louise Morand, producer; Rudy Annese, key set decorator. Postproduction Allso + Firm Romuald Carruesco, postproduction director. Sound Durango Studio + Kouz Romain Clisson, sound mix; Saycet, composer; Moritz, orchestrator.

    Genre:Music
    Media Type:Broadcast Promo
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:AllsoLucas PossonMarcel



    TBWA\Paris and Director Lucie Bourdeu Team On France Parkinson PSA

    Friday, April 17, 2026
    France Parkinson's "Prisoner"

    Living with Parkinson’s disease means becoming a prisoner of a body that no longer feels like your own. In France, more than 270,000 people live with Parkinson’s disease, and thousands of new cases are diagnosed each year. Yet it’s a disease that is largely misunderstood by the general public. In fact, 7 out of 10 French people are unable to identify its most disabling motor symptoms: movements that become painfully slow until the body completely locks up. On the occasion of World Parkinson’s Day on April 11, France Parkinson launched a communication campaign, created by TBWA\Paris, to confront public perception and reveal the true reality of the disease. A reminder of the urgent need to support research. At the heart of the campaign is a powerful image: a body caught in a latex material that slowly tightens, suffocating every attempt to move. It embodies what patients experience: a body that slows, hardens, locks, and ultimately stops responding. The campaign includes this film--directed by Lucie Bourdeu via studio HIERSOIR--which pushes the feeling of confinement to its most extreme expression, making visible what is usually unseen.   [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2026/04/17012836/FRANCE-PARKINSON-PRISONER.mp4"][/video] Read More

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