Nonprofit ArtHelps and agency Jung von Matt is sending a powerful message of resilience and hope to Ukraine for 2024, by turning repurposed weaponry into musical instruments.
The centerpiece of the “Resistruments” campaign is this music video, "Breaking the Silence," featuring Ukrainian youth playing the instruments crafted from the repurposed weapons, which were created out of war scrap and include a violin made from a missile warhead, a cello crafted from parts of a carrier rocket and a guitar with a body fashioned from a fuel canister used to refuel Russian tanks.
ArtHelps, which is headquartered in Stuttgart and specializes in art therapy, worked in collaboration with Jung von Matt Neckar on the initiative, which took place at the newly established Creative Hub of ArtHelps in Kyiv. Spanning over 1200 square meters, this hub, established in partnership with the Saving an Angel Foundation and the Save Ukraine organization, serves as a workshop space and art therapy training center. ArtHelps has developed a unique training program to assist traumatized children and adolescents through creative workshops and art therapy. The musical instruments were built during this program with Ukrainian children and teenagers in September of this year. The highlight of the workshop was the filming of the music video, and professionally staged with the young participants.
“The reactions to this campaign vividly demonstrate the strength of creativity,” said Andreas Brunsch, managing creative director at Jung von Matt. “Considering that these instruments seen here were previously fired by the Russian army onto the homes and cities of these young people, one can only have respect and hope that the initiative helps inform and inspire.”
Directed and shot by Samuel Ramm of ArtHelps, the video showcases an exclusive and moving composition by Yury Revich, an internationally acclaimed Austrian-Russian soloist who has played with renowned orchestras worldwide.
Client ArtHelps Tom Lupo, founder & creative director; Christian Heidenbauer, support music & production; Christof Unterberger, support cello & composer; Lisa Hellmich, violin maker; Samuel Ramm, director & cinematographer, Martin Krieger, technical manager; Josua Graf, video editing; Josua Graf, music video editing; Jan Roth, sound design; Vivian Strittmatter, video editing documentation; Lilli Fritz, project management; Johanna Schmid, social media; Christian Scharfschwerdt, social media; Yuri Revich, composer; Valeriia Yehorova/ Валерія Єгорова, guitarist; Vadym Korostil/Вадим Коростіль, cellist; Illia Borodinov/Ілля Бородінов, guitarist; Artem Burbyha/Aртем Бурбига, violinist; Charly Beat, Central Arts/support music, drums & production; Tobias Van, POP ACADEMY/mixer & producer), Derek von Krogh (POP ACADEMY / music producer), Michael Herberger (POP ACADEMY/producer & composer, Agency Jung von Matt Matthias Hess, creative principal; Sven Kratzsch, creative director MoB; Boris Noll, head of research & development; Gerd Seemuller, sr. copywriter; Andreas Steybe, sr. art director; Dominik Schmutzer, sr. digital artist; Henri von-der-Heiden, social media strategies.
Apple, Director Aoife McArdle “Capture” Cinematic Slow-Motion Filmmaking On iPhone 16 Pro
Aptly titled “Capture,” this spot from Apple’s in-house creative ensemble shows the high caliber mobile filmmaking of which the iPhone 16 Pro is capable. Directed by Emmy and DGA Award nominee (for Severance) Aoife McArdle via production company SMUGGLER--and lensed by cinematographer Edu Grau--the commercial captures the iPhone’s ability to record in 4K120fps ProRes and then adjust playback speed after capture in the Photos app to create cinematic slow-motion filmmaking. This breathtaking imagery is showcased in a wide range of circumstances--from epic action to intimate moments.
The tagline: “Hollywood in your pocket.”
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