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    Home » The Best Work You May Never See: ArtHelps, Jung von Matt Turn Weapons Into Musical Instruments For Ukraine

    The Best Work You May Never See: ArtHelps, Jung von Matt Turn Weapons Into Musical Instruments For Ukraine

    By SHOOTMonday, December 18, 2023Updated:Sunday, July 7, 2024No Comments3686 Views
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    Nonprofit ArtHelps and agency Jung von Matt is sending a powerful message of resilience and hope to Ukraine for 2024, by turning repurposed weaponry into musical instruments.

    The centerpiece of the “Resistruments” campaign is this music video, "Breaking the Silence," featuring Ukrainian youth playing the instruments crafted from the repurposed weapons, which were created out of war scrap and include a violin made from a missile warhead, a cello crafted from parts of a carrier rocket and a guitar with a body fashioned from a fuel canister used to refuel Russian tanks. 
     
    ArtHelps, which is headquartered in Stuttgart and specializes in art therapy, worked in collaboration with Jung von Matt Neckar on the initiative, which took place at the newly established Creative Hub of ArtHelps in Kyiv. Spanning over 1200 square meters, this hub, established in partnership with the Saving an Angel Foundation and the Save Ukraine organization, serves as a workshop space and art therapy training center. ArtHelps has developed a unique training program to assist traumatized children and adolescents through creative workshops and art therapy. The musical instruments were built during this program with Ukrainian children and teenagers in September of this year. The highlight of the workshop was the filming of the music video, and professionally staged with the young participants. 

    “The reactions to this campaign vividly demonstrate the strength of creativity,” said Andreas Brunsch, managing creative director at Jung von Matt.  “Considering that these instruments seen here were previously fired by the Russian army onto the homes and cities of these young people, one can only have respect and hope that the initiative helps inform and inspire.”
     
    Directed and shot by Samuel Ramm of ArtHelps, the video showcases an exclusive and moving composition by Yury Revich, an internationally acclaimed Austrian-Russian soloist who has played with renowned orchestras worldwide.
     

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    Credits

    Client ArtHelps Tom Lupo, founder & creative director; Christian Heidenbauer, support music & production; Christof Unterberger, support cello & composer; Lisa Hellmich, violin maker; Samuel Ramm, director & cinematographer, Martin Krieger, technical manager; Josua Graf, video editing; Josua Graf, music video editing; Jan Roth, sound design; Vivian Strittmatter, video editing documentation; Lilli Fritz, project management; Johanna Schmid, social media; Christian Scharfschwerdt, social media; Yuri Revich, composer; Valeriia Yehorova/ Валерія Єгорова, guitarist; Vadym Korostil/Вадим Коростіль, cellist; Illia Borodinov/Ілля Бородінов, guitarist; Artem Burbyha/Aртем Бурбига, violinist;  Charly Beat, Central Arts/support music, drums & production; Tobias Van, POP ACADEMY/mixer & producer), Derek von Krogh (POP ACADEMY / music producer), Michael Herberger (POP ACADEMY/producer & composer,  Agency Jung von Matt Matthias Hess, creative principal; Sven Kratzsch, creative director MoB; Boris Noll, head of research & development; Gerd Seemuller, sr. copywriter; Andreas Steybe, sr. art director; Dominik Schmutzer, sr. digital artist; Henri von-der-Heiden, social media strategies. 

    Media Type:Music Video
    ScreenWork Categories:Music Video
    Screenwork Type:Best Work
    Video Tags:ArtHelpsJung von MattSamuel Ramm



    Monster Hunters Wanted! Director Zac Ella, Ad Agency CALLEN Team On High-Chaos Recruitment Campaign For Supercell’s mo.co Game

    Tuesday, July 15, 2025

    Exploding miniature cities. Cel-animated fists through portals. Real martial arts choreography. And a man eating 12 hot dogs without blinking. mo.co – the new campaign for Supercell’s latest IP – is a riot of craft, chaos, and gaming absurdity, directed by Agile/JOJX’s Zac Ella in partnership with ad agency CALLEN.

    The campaign centers on three POV-style short films – Luna, Manny, and Jax – each styled as a startup pitch from inside the mo.co universe. Visually and tonally distinct, each piece channels the personality of its protagonist, from glitchy, live-edited montages to spoof TED Talks and VHS-filtered action reels.

    Shot primarily in-camera, the films feature live stunts, pyrotechnics, hand-built miniature sets, model cities, and prosthetic limbs. One actor was even scanned into the game engine to create a seamless virtual double. Three VFX studios worked across the project, helping embed the films with blink-and-you’ll-miss-it Easter eggs – from hot dog power-ups to color-coded explosions debated over two weeks.

    “It’s dense, silly, and layered on purpose,” Ella says. “The goal was to make the films fun on the first watch – and even funnier on the fifth. It’s a fever dream, crafted frame by frame. The worlds had to feel lived-in and real, even though they’re totally surreal. Even the monsters got manicures. We went absurdly deep on the small stuff – because fans notice everything.”

    Created in close collaboration with Supercell’s lore team, the campaign plays like a lovingly unhinged expansion of the game’s universe—one that exploded into fan feeds after an early leak stirred online buzz ahead of launch.

    “Luna, Jax, and Manny are 20-year-old monster-hunting startup founders and they... Read More

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