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    The Best Work You May Never See: Bank Robbers Go Phishing In HSBC Spot From DAVID Buenos Aires

    By SHOOTUpdated:No Comments2758 Views

    DAVID Buenos Aires created “Dear Customer” for HSBC, a campaign that seeks to educate consumers on how cybercriminals operate and how to avoid being a victim. This spot depicts a typical cliché bank robbery to demonstrate how cybercriminals operate under the new phishing ploy. In the script, the modus operandi of a virtual scam is recreated where the cybercriminals pretend to be a trustworthy organization in the search for the victim’s data and personal passwords.   

    Nicolás Vara and Ignacio Flotta, the agency’s executive creative directors, shared in a joint statement, “The aim of this campaign is to raise user’s awareness of new types of banking crimes. These types of cybercrimes are effective because you don´t see them coming. They surprise you when you act in good faith and don´t realize that you are a victim of a crime until it’s too late. This type of behavior is what we are trying to demonstrate on the piece”. 

    Augusto Gimenez Zapiola and Alejandro Rey directed the “Dear Customer” spot via production house Argentinacine.

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    Credits

    Client HSBC Agency DAVID Buenos Aires Pancho Cassis, global chief creative officer; Nicolas Vara, Ignacio Flotta, executive creative directors; Agustin Aiassa, copywriter; Julian Tedesco, art director; Jimena Oliva, head of production; Agustina Perez Ponce, producer. Production Company Argentinacine Augusto Gimenez Zapiola, Ale Rey, directors; Diego Gonzalez, exec producer; Nano Tidone, head of production; German Escande, producer; Javier Julia, DP; Julieta Wagner, art director. Editorial Joaquin Pellarollo, editor. Color Alejandra Lescano, color. Audio Big Sound. Music Bigotes Musica Postproduction Aldo Ferrari, post coordinator.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:Alejandro ReyAugusto Gimenez ZapiolaDAVID Buenos Aires



    TBWA\Paris and Director Lucie Bourdeu Team On France Parkinson PSA

    Friday, April 17, 2026
    France Parkinson's "Prisoner"

    Living with Parkinson’s disease means becoming a prisoner of a body that no longer feels like your own. In France, more than 270,000 people live with Parkinson’s disease, and thousands of new cases are diagnosed each year. Yet it’s a disease that is largely misunderstood by the general public. In fact, 7 out of 10 French people are unable to identify its most disabling motor symptoms: movements that become painfully slow until the body completely locks up. On the occasion of World Parkinson’s Day on April 11, France Parkinson launched a communication campaign, created by TBWA\Paris, to confront public perception and reveal the true reality of the disease. A reminder of the urgent need to support research. At the heart of the campaign is a powerful image: a body caught in a latex material that slowly tightens, suffocating every attempt to move. It embodies what patients experience: a body that slows, hardens, locks, and ultimately stops responding. The campaign includes this film--directed by Lucie Bourdeu via studio HIERSOIR--which pushes the feeling of confinement to its most extreme expression, making visible what is usually unseen.   [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2026/04/17012836/FRANCE-PARKINSON-PRISONER.mp4"][/video] Read More

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