Life is busy, especially in summer, as the day zips by. Before you know it, dinnertime is fast approaching. In BBH London’s latest Food Love Stories installment for Tesco supermarkets, one family faces just this scenario, but within a new family dynamic: Mum and Dad have separated and are still finding their feet in their new rhythms of life. The one thing that hasn’t changed, however, is their love for their daughter, so when she requests an impromptu barbecue, they work together as a team to make it happen.
Step forward The Tesco Fire Pit to save the day, a range of pre-marinated and ready to go products where all the hard work is done, bar the cooking. With The Tesco Fire Pit offering main courses, sides and condiments, Mum and Dad have everything they need to get dinner on the table as quickly as possible while they navigate their new normal.
Felipe Guimaraes, deputy executive creative director at BBH, said, “We see plenty of happy households in advertising but it’s rare to find portrayals of couples who are still figuring out how their new family dynamic can work. I am incredibly proud to have been part of this project. A story told with all the nuance and care that it deserves. Bravo to the whole Tesco team for moving on the way we tell Food Love Stories.”
Dayday of Biscuit Filmworks directed this spot which is part of the “That’s Dinner Sorted” campaign. Dayday shared, “It was a fantastic opportunity to get a chance to help bring this beautiful story to life in such a nuanced way. In my experience, you don’t really see such complex storytelling in ads these days, which speaks volumes about the type of agency that BBH is; they really champion creativity overall.”
