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    Home » The Best Work You May Never See: BBH London, Animation Collective Golden Wolf Reimagine Three Little Pigs Tale For Weetabix

    The Best Work You May Never See: BBH London, Animation Collective Golden Wolf Reimagine Three Little Pigs Tale For Weetabix

    By SHOOTMonday, May 23, 2022Updated:Tuesday, May 14, 2024No Comments2741 Views
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    The tale of the Three Little Pigs gets an unexpected twist in the latest “Have you had your Weetabix?” campaign, created by BBH London.

    Titled “Wolf,” this spot directed by animation collective Golden Wolf via Stink Films, initially seems to be telling the familiar fable of a trio of pigs and their houses – or more specifically, the failing of their building material choices. While hand drawn in the tradition of classic animated tales, eagle eyed viewers will see the story has been modernized with little touches, such as an iPhone being charged in the house built of sticks, and the pigs themselves being reimagined with slightly different characteristics.

    As in the fable, the pigs escape to the house built of bricks, and confidently sneer at the wolf from the supposedly safe and decidedly fancy residence. However, soon it seems their confidence that the house can survive any amount of huffing and puffing is misplaced–thanks to the Big Bad Wolf’s decision to have his Weetabix that morning.

    Felipe Guimaraes, deputy executive creative director at BBH London, said: “Weetabix has a long and popular history of taking famous and legendary stories and tearing up the script, which is why these campaigns are always brilliant fun to work on. The truth is anyone can benefit from a Weetabix breakfast, even the Big Bad Wolf. 

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    Credits

    Client Weetabix Agency BBH London Alex Grieve, chief creative officer; Helen Rhodes, executive creative director; Felipe Guimaraes, deputy executive creative director; Grace Chambers, copywriter; Lucy Johnstone, art director; Fran Griffin, strategy director; Jemima Bowers, producer. Production Stink Golden Wolf, director; Jenny King, Jeremy Smith, producers; Jonathan Knowles, photographer. Postproduction Golden Wolf/ETC/Unit Audio Post String and Tins

    Genre:Comedy
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:BBH LondonGolden WolfStink Films



    UNICEF and Artplan Turn Classroom Into A Greenhouse To Show How Climate Change Is Disrupting Education Worldwide

    Friday, December 12, 2025

    Climate change is increasingly affecting children’s access to quality education worldwide. In schools across multiple regions--especially in tropical and low-income countries--extreme heat waves have emerged as a silent barrier, undermining concentration, academic performance, and the physical and emotional well-being of millions of students and teachers. To make this invisible crisis impossible to ignore, UNICEF Brazil set up an immersive installation called “Unlikely Greenhouse” at the Esplanada dos Ministérios, a landmark avenue in Brazil’s capital where federal ministries and major civic demonstrations are located.

    The installation transformed a life-size, scenographic classroom into a literal greenhouse heated to 38°C (100°F), simulating the temperatures many children already face in real classrooms during heat waves. By allowing visitors to feel the discomfort caused by extreme heat, UNICEF sought to demonstrate how rising temperatures are reshaping the basic experience of attending school and to reinforce the urgent need for climate adaptation within educational systems.

    The concept is simple yet powerful: in numerous regions, temperatures are rising to levels that make healthy learning virtually impossible. Under such conditions, schools resemble greenhouses more suitable for cultivating heat-resistant plants than for fostering educational activities.

    Beyond the physical experience, children who visited the greenhouse were invited to participate in educational activities about how climate change affects daily school life. The “Unlikely Greenhouse” project was conceived by ad agency Artplan in Brazil.

    “‘Unlikely Greenhouse’ starts with a direct question: how can scientific data be transformed into an... Read More

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