In this TV spot directed by Alec Sutherland of Element for The Martin Agency, we see how faithful Boston Red Sox fans paint their homes–bringing Fenway Park’s Green Monster look and feel to their own abodes thanks to Benjamin Moore’s Fenway Collection.
Benjamin Moore paints is teaming up with the Boston Red Sox to not only help fans bring the Green Monster home, but to also give back to the city of Boston in the process. The new Fenway Collection, made and sold locally in Milford, Massachusetts, captures the spirit of the legendary team with shades including Green Monster, Boston Red, Boston Blue, Baseline White and Foul Pole Yellow. And for every gallon sold of the new Fenway Collection, Benjamin Moore will help renovate youth league ballparks in the Boston area.
CreditsClient Benjamin Moore Agency The Martin Agency Joe Alexander, chief creative officer; Vanessa Fortier, Sean Riley, sr. VPs/creative directors; Justin Bajan, sr. copywriter; Christina Cairo, executive broadcast producer; Liza Miller, associate producer; Riana Bocchino, sr. project manager; Matt Mattox, group planning director; Kevin Rothermel, sr. strategic planner. Production Element Alec Sutherland, director; Mark Hankey, head of production; Mark Schwartzbard, DP. Editorial Whitehouse Post New York Barney Miller, editor; Matt Schaff, assistant editor; Lauren Hertzberg, exec producer; Melanie Klein, editorial producer. Animation/VFX Carbon VFX Frank Devlin, exec producer; Paul O’Bierne, sr. producer; Matt Reilly, sr. Flame artist; Joe Scallione, Flame assist; Yohance Brown, colorist. Music The Standell’s “Dirty Water” Audio Post Rainmaker Mike O’Conner, engineer/mixer.
Top Spot of the Week: Samsung, BBH Singapore, Director Rhys Thomas Get Fit For A Surf Holiday
Samsung’s new global campaign from BBH Singapore, featuring Samsung Health and Galaxy AI, tells the story of a young professional couple who compete to get fit for a surf holiday.
Titled “A Samsung Health Story: Racing to Fiji,” this film taps into Gen Z’s wellness dilemma and the fact that they can often find health information overwhelming; in particular, BBH Singapore took inspiration from young people who reference their “quarter life crisis” on social media. This film tells the story of Stacey and Steve who decide to go surfing in Fiji, something they did five years ago but haven’t done since they started their jobs. However, there’s one problem: they need to get fitter first.
Featuring a range of Galaxy products powered by Galaxy AI, they rebuild their fitness to prepare for the trip, competing playfully to spur each other on. We see them comparing their Energy Scores (a new feature on the Samsung Health app), recording their runs and swims on their Samsung Galaxy Watches, trying and failing to get fit at work and on their commutes and striving to improve in the run up to the trip. When they get there, however, there’s a fun twist, and the film ends on a cliffhanger.
The ad is expected to be the first in a series, which will develop the characters and their “world” in future episodes. This longform (two-and-a-half-minute) version of the spot delves deeper into the storytelling, in a fresh approach for Samsung’s product campaigns, while the shorter edits focus on driving exposure to specific features.
BBH Singapore also leaned into the entertainment aspect of the spot; it was directed by comedic specialist Rhys Thomas at Stink Films, who has a major TV background. Best known for his work on Saturday Night... Read More