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    The Best Work You May Never See: BETC, Director Martin Werner, Bouygues Telecom Introduce Us To “Max & Romain”

    By SHOOTUpdated:No Comments6012 Views

    Bouygues Telecom’s latest film, Max & Romain from agency BETC Paris, retraces the story of two childhood friends. Separated by life’s changes and the passing of time, they regain contact by using lantern torch signals just as they did as kids. Directed by Martin Werner via production house Henry, the film echoes Bouygues Telecom’s latest successful campaigns, using sensitive stories of interpersonal relationships accompanied by cult soundtracks (here, a cover of “I’m gonna be” by The Proclaimers).

    The long format piece–part of the Bouygues Telecom campaign under the BETC-devised “We Are Made to be Together” signature–will air on television, online and in cinemas.

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    Credits

    Client Bouygues Telecom Agency BETC Paris Stephane Xiberras, executive creative director; Olivier Aumard, creative director; Charles-Henry Joyaut, copywriter; Sebastien Lafaye, art director; Christophe Caurret, director of music creation; Sebastien Lintingre, creative producer. Production House Henry, Paris Martin Werner, director; Jean Ozannat, producer. Sound Production General POP

    Media Type:Commercial: Cinema
    ScreenWork Categories:Short film
    Screenwork Type:Best Work
    Video Tags:BETCHENRYMartin Werner



    Top Spot of the Week: Director Steve Rogers, VCCP Get “Homesick” For Cadbury

    Thursday, January 15, 2026

    Cadbury Dairy Milk has unveiled “Homesick,” a spot from London agency VCCP directed by Steve Rogers via Biscuit Filmworks x Revolver in collaboration with VCCP’s global content creation studio Girl&Bear.

    The film marks the latest chapter in Cadbury’s long-running and IPA Effectiveness Grand Prix-winning brand platform “There’s a Glass & a Half in Everyone.”

    “Homesick” tells the story of two sisters separated by 6,000 miles. Set against the neon glow of Kuala Lumpur, the film opens with the older sister calling home. After the call ends, she reaches for an envelope--an eagerly awaited piece of home--and discovers a Cadbury Dairy Milk chocolate bar lovingly wrapped inside. There’s just one twist: her younger sister has already eaten a generous portion of it. A tiny alien sticker holds together what remains of the bar, an unmistakable signature of sibling mischief. It’s a small, human moment--tender, funny and instantly relatable--capturing the way even imperfect gestures can mean everything when you’re far from home.

    The campaign was created by VCCP creatives Emma Jackson and Aly Lane and aims to reinforce Cadbury’s role as a fabric-of-the-nation brand--one that understands and reflects the emotional connections people share every day. As loneliness rises and feelings of belonging decline, Cadbury believes these small acts of generosity have never been more meaningful or more relevant.

    The film will run across TV, VOD and YouTube.

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