Nick Ball of blink productions directed this “Ode To Bad” spot for U.K. mobile network giffgaff via agency Neverland.
The film presents human behavior at its worst during a night out in the city. A voiceover thanks “bad” for all the wrongdoing but a parting act shows the good which we’re still capable of, seguing to giffgaff’s “We’re Up To Good” initiative by which the brand promotes taking responsibility and advancing sustainability.
Untold Studios served as VFX house.
Client giffgaff Agency Neverland Jon Forsyth, co-founder, creative strategy; Simon Massey, co-founder, brand strategy; Noel Hamilton, executive creative director; Lloyd Daniel, associate creative director; Liam Crerar, sr. creative; Amy Coomber, head of production; Claire Pearson, producer; Laura Kinzett, strategy director; Darren Savage, Clem Lepinard, sr. strategists; Rich Kennedy, head of design. Production blink productions Nick Ball, director; Patrick Craig, exec producer/producer; Sebastian Jowers, production manager; Steve Annis, DP; Jim Cole, 1st AD; Olly Williams, production designer; Rebecca Rich, costume designer; Hugo Smith-Bingham, locations manager; Anna Kennedy, casting. Editorial Trim Elise Butt, editor; Polly Kemp, offline edit producer; Lorna Searl, assistant editor. Postprodution/VFX Untold Studios, London David Fleet, executive creative director; Nathan Hoad, VFX producer; Tom Igglesden, exec producer; Alex Grey, VFX supervisor; Carlo Carfora, Cameron Johnson, Tom Moreland, VFX lead artists; Ed Turvey, Jinhui Wang, Matteo Antona, Philipppe Moine, Greta Kossowska, Gez Wright, Clara Parati, Michael Korniltsev, Emma Tyler, VFX artists; Rich Harris, online supervisor. (Toolbox: Maya, Houdini, Nuke, Flame) Color Color Collective Alex Bickel, colorist; Claudia Guevara, exec producer. Audio Post 750mph Sam Ashwell, sound design & mix; Olivia Ray, audio producer; Kirsten Troy, voice casting director. Music Company Stare Crazy London Contemporary Orchestra, choir. Music Studio Rak Studios
Ford shared details of its campaign across Europe to cement the relaunch of its legendary Capri nameplate as an electric vehicle, following a provocative and successful unveiling earlier this year.
Developed by Wieden+Kennedy London, the “Mischief Rewired” campaign initially premiered on U.K. TV screens from Boxing Day (12/26), disrupting modern ad breaks with vintage ads from the Ford Capri archives--rewired with a bolt of modern mischief. Now, the full three films are fully rolling out across Europe, including this one titled “Prowl” in which panthers stalk the car as it drives through the desert.
From the 1960s to the 1980s, the Ford Capri was the car of choice for stuntmen, musical icons and movie stars. Now, these films--directed by Fredrik Bond of MJZ, with Academy Award-nominated Rodrigo Prieto as DP--tell audiences that the legend is back in an all-new, electrified and mischievous form for the modern era.
Pete Zillig, director of marketing, Ford in Europe, commented, “When you say ‘The Legend is back’ you need to be all in. What better way to do that than use some of those classic old Capri ads as a springboard into Capri’s electric future. Very proud of this brave work that stands out boldly in a sea of EV sameness.”
David Colman, creative director at Wieden+Kennedy London, said, “To relaunch the Capri as a new electric vehicle, we wanted to tap into its iconic past. From its role as the go-to car for stuntmen to its appearances alongside music legends and movie stars, the Capri was a symbol of excitement, individuality, and style. The idea took shape when our creative team, Georgina Brisby and Marcelo Duarte, discovered the archive of legendary vintage Capri ads and suggested ‘rewiring’ them. With... Read More
