Using NHL/Boston Bruins’ footage, this spot captures the tension and internal contemplation of players as they get ready for the initial faceoff for their playoff hockey run. This inner thought is then violently disrupted by the onslaught that the Bruins wreak upon the opposing team.
Agency is Arnold Worldwide, Boston.
Client Boston Bruins Agency Arnold Worldwide, Boston. Wade Devers, Pete Johnson, executive creative directors; Travis Robertson, creative director/art director; Greg Almeida, creative director/copywriter; William Near, Rebecca Teitelbaum, producers Editorial Lost Planet Charlie Johnston, editor. Post Company 3 Tom Poole, colorist. Music Hifi Audio AudioEngine Brian Beatrice, mixer. Voiceover Glen Fleshler.
The triangle-shaped Toblerone returns by taking a stand for how chocolate should be enjoyed. “Chocolate Like Nobody’s Watching” is the brand’s new global campaign from LePub Milan, which includes this spot that shows how beautiful giving into chocolate can be, with scenes of people enjoying Toblerone chunks without fear of judgment.
For so long chocolate advertising has told us that we should eat chocolate in a certain way, delicately, in tiny bites that almost float in your mouth like feathers on the skin. But this is a misrepresentation of how we actually want to enjoy it. When we crave chocolate, we don’t want demure eating rituals; we want to devour it, munch it, and fully enjoy it.
Danish filmmaker Martin Werner directed the film which captures folks fully indulging in Toblerone bites. Prodigious served as the production company.
Mihnea Gheorghiu, LePub’s global co-chief creative officer, said, “With ‘Chocolate Like Nobody’s Watching,’ we’re redefining what chocolate indulgence really means. It’s about embracing the messy-good moments that come with the true enjoyment of Toblerone. This campaign invites everyone to stop holding back and savor chocolate the way it’s meant to be experienced: no rules, just pure pleasure”.
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