Accenture Song has created a campaign platform called “Nothing Can Do What a Soldier Can Do” in its ongoing work supporting The British Army recruitment. The new line is being introduced in this 60-second hero film directed by Nicolai Fuglsig of MJZ.
This "The Army of the Future" spot shows an imagined, dystopian future where a robotic soldier scouts the terrain of a conflict zone. Made of over 4,000 individual CGI elements and 2,000 sound design samples, it paints an impressive picture. But it can’t replace the value of a solider, and this is where the spot ends–identifying the true face of the Army’s future: you.
Nik Studzinski, chief creative officer at Accenture Song, said that this new campaign “highlights another strongly held belief in the British Army; that while they are one of the most technologically advanced in the world with incredible kit and impressive hardware–nothing will ever replace their single, most important asset. The soldier.”
Credits
Client Capita for The British Army Agency Accenture Song Nik Studzinski, chief creative officer; Adam Kean, executive creative director; Meigan Brown, Tobias Owen, creative directors; David White, sr. producer; Georgia Middleton, assistant producer; Christina Lambrou, creative production lead. Production MJZ Nicolai Fuglsig, director; Lindsay Turnham, exec producer; Tim Wild, producer; Joost Van Gelder, DP; Robert Blishen, 1st AD; Ricky Eyres, production designer. Production Services Green Olive Films Maria Kopanou, exec producer; Babis Vlachodimitropoulos, production manager. Editorial Final Cut Rick Russell, editor; Nikke Porter, producer; James Stubbs, Matt Gabzdyl, assistant editors. VFX nineteentwenty, London Kai Van Beers, colorist; Bill McNamara, VFX supervisor; Chrys Aldred, 2D VFX supervisor; Ben Revens, CG VFX supervisor; Grant Bonser, concept; David Keegan, sr. VFX producer; Jamie Stitson, Yanru Yin, Taylor Webber, Doruk Saglam, Matt Hutchins, 2D artists; Ben Thomas, David Rencsenyi, Dan Baiton, Lillian Robert, Greg Martin, Martin Lanzinger, Sandra Guarda, Tammy Smith, Joe Baker, Ivan Tomovic, Luis Fos, Elena Schurkus, Lucy Wright, Miles Tomalin, 3D artists; Menelaos Per, DMP & environment; Jennifer Kerr, color assist; Lia Jacobs, VFX coordinator. (Toolbox: Nuke, Maya, Houdini, Mantra, Baselight) Music/Sound Design/Audio Post 750mph Sam Ashwell, sound design/music design & mixer; Michalis Anthis, music design; Olivia Ray, sound producer.
“Everything, Covered – 100 Years of The New Yorker,” the magazine’s first-ever video campaign, honors 100 years of The New Yorker by taking us through a journey of its most notable covers and poignant societal moments, honoring its legacy as a source of integrity, accuracy, wit, and humanity and pointing to a great future sustained by those principles. Created by agency Le Truc, this film captures the essence of what has made The New Yorker a cultural touchstone for the past century, echoes the magazine’s signature style, and reflects on 100 years of the publication with an ode to its enduring legacy, its unique ability to find clarity in a world of constant change, and its relentless pursuit of truth in all its forms.
A team from Condé Nast Creative Marketing, editors from The New Yorker, and Le Truc selected the nearly 700 images out of the roughly 5,000 covers in the magazine’s history featured in the final cut. The result is an odyssey through its most poignant front-page artworks, including those from some of the most legendary illustrators and artists of the last century, including Kadir Nelson, David Hockney, Art Spiegelman, and Maira Kalman. No covers were manipulated in any way to respect their legacy and integrity.
From the humorous to the bone-chilling, satirical to sensational – the short film takes us through recent history’s most important cultural moments spanning political scandals, war, gun violence, sports, the arts, life during COVID, new technological developments, and beyond. Together, the images and script remind viewers that, over the past hundred years, The New Yorker’s coverage has always been there to help us make sense of the moment, whatever it may be. The... Read More
