This spot for French broadcaster Canal+ introduces us to a couple who would have been better off getting a subscription to Canal+ a year ago for Xmas. Instead the gift they received was the cutest little animal–but a year we see what he has grown into, which carries its share of messy, inconvenient complications.
Joachim Back directed this comedy Xmas ad which was produced by Control Films for agency BETC Paris.
Credits
Client Canal+ Agency BETC Paris Stephane Xiberras, executive creative director; Olivier Apers, creative directors; Marie-Eve Schoettl, art director; David Soussan, copywriter; Isabelle Menard, producer. Production Control Films Joachim Back, director. Postproduction Mikros Audio Production Schmooze
Women athletes canโt stand out--or so theyโre told. They canโt have an attitude. Canโt deliver. Canโt fill a stadium. They canโt speak up, flex or make demands. And they canโt show off or break records.
Nike has a dramatically different perspective, offering a call to athletes across the globe: Do it anyway--and redefine the expectations of sport along the way.
Together with Nike, Wieden+Kennedy Portland unveiled a :60 anthem, โSo Winโ during Super Bowl LIX--the brandโs first time back in the Big Game since 1998. The work speaks directly to athletes who win, lead and dominate despite constantly being told how they should act, what they canโt do, and who they canโt be.
Voiced by Doechii and directed by Kim Gehrig of production company Somesuch, the campaign highlights the driving story of today: the outstanding rise of women athletes. From record-breaking viewership to sold-out stadiums, womenโs sport isnโt just growing--itโs created an undeniable energy thatโs expanded the athletic landscape, showing a new picture of achievement and strength that reflects the power, skill and promise of these athletes putting in the work.
Sabrina Ionescu, Jordan Chiles, Caitlin Clark, ShaโCarri Richardson, Aโja Wilson, Sophia Wilson and several others from Nikeโs iconic roster of athletes encourage everyone to block out the noise, dig in and let their hard work speak for itself.
Through โSo Win,โ Nikeโs stance is clear: Thereโs nothing wrong with wanting to be the best. Demonstrated through their everyday expression of confidence and their groundbreaking achievement in sport, these athletes prove whatโs possible when you embrace your full power.