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    Home » The Best Work You May Never See: Christoffer Borggren Directs Mental Health PSA For Sweden’s Mind Association

    The Best Work You May Never See: Christoffer Borggren Directs Mental Health PSA For Sweden’s Mind Association

    By SHOOTMonday, March 11, 2019Updated:Tuesday, May 14, 2024No Comments6210 Views
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    Christoffer Borggren directed this student film which serves as a PSA for Mind (originally founded as the Swedish Association for Mental Health).

    As part of his education at the Salzburg University of Applied Sciences, Borggren, backed by a crew of mainly university students, wrote, directed, and exec produced this piece which bucks the norm of mental health advertising, especially in Sweden, where those who are ill are depicted as overtly sad and are the target group. In reality, many with mental health issues have become expert in hiding their struggles and pain in public.

    Titled “Fragile,” this PSA portrays a person with mental illness by focusing on the fact that it is invisible. In this case, the disguise is his pursuit of boxing. Borggren reached out to Mind, sending the nonprofit organization a treatment which outlined his concept and vision for the project. Mind was receptive to the pitch. Borggren started doing interviews to learn more about the topic and with the help of Mind’s research came up with the finished concept. Borggren donated the PSA to Mind and it is gaining exposure worldwide. Mind continues its work to educate the public as well as politicians about how we together can reduce the number of suicides in society.

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    Credits

    Client Mind Creative Christoffer Borggren, writer. Production Christoffer Borggren, director/writer/executive producer; Jakob Neuhauser, DP, executive producer; Saskia Eder, executive producer/producer; Nickolaus Seidlberger, production supervisor; Simone Kaltenbrunner, assistant director; Julie Ladina, 1st AC; Anna Hadaier, 2nd AC; Julia Wohlgemuth, set design. Postproduction Christoffer Borggren, Jakob Neuhauser, editors. Music Philipp Mair, Michael-Alexander Brandstetter. Sound Design Bernd Siebenhofer. Postproduction/Color CBBB.Berlin. Cast Dimitri Abold, Baumbauer actors; Andre James, voiceover.

    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:Christoffer Borggren



    Top Spot of the Week: Director Daniel Warwick’s Short Film “Ritornerai” Is Like A Painting That’s Subject To Interpretation

    Thursday, August 13, 2026

    Daniel Warwick directed and teamed with producer Jakob Rühle to conceive of and develop this short film titled Ritornerai (Italian for “you will return”).

    “Three days before an actual commercial shoot, my producer [Rühle] and I realized that we had a camera, a location, an actor, a pair of Lederhosen and a few beers to brainstorm,” Warwick said. “Suddenly my producer yelled ‘Objectophelia’ and the idea was born.”

    Known for his big and bonkers, epic visual storytelling, Warwick’s Ritornerai--albeit more meditative than some of his other work--does not disappoint. It is a wholly original and offbeat story with an exquisite scenic backdrop that leaves plenty of room for interpretation.

    Filmed in the Italian Dolomites, Ritornerai features a man in Lederhosen who appears from behind a bush and enters a Grand Hotel where he begins to touch the beautiful haptics and textures of the whole place. Seemingly overtaken by objectophelia, we observe him enjoying the sensory experience deeply and emotionally. He enters the big ballroom and sits by the piano where he utters the film’s only line, “Ritornerai.” He approaches a giant painting of a landscape and eventually we discover that he is actually in the painting.

    “Ritornerai has inspired many different interpretations,” said Warwick. “People let their minds wander a bit. Love it or hate it, I really like that it doesn’t want anything from you. For that reason, maybe it’s a little more artful because people can take away whatever they want.”

    The production company on Ritornerai was Zauberberg Productions. Director Warwick is handled by production house O Positive for commercial representation in North... Read More

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