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    The Best Work You May Never See: Christoffer Borggren Directs Mental Health PSA For Sweden’s Mind Association

    By SHOOTUpdated:No Comments5861 Views

    Christoffer Borggren directed this student film which serves as a PSA for Mind (originally founded as the Swedish Association for Mental Health).

    As part of his education at the Salzburg University of Applied Sciences, Borggren, backed by a crew of mainly university students, wrote, directed, and exec produced this piece which bucks the norm of mental health advertising, especially in Sweden, where those who are ill are depicted as overtly sad and are the target group. In reality, many with mental health issues have become expert in hiding their struggles and pain in public.

    Titled “Fragile,” this PSA portrays a person with mental illness by focusing on the fact that it is invisible. In this case, the disguise is his pursuit of boxing. Borggren reached out to Mind, sending the nonprofit organization a treatment which outlined his concept and vision for the project. Mind was receptive to the pitch. Borggren started doing interviews to learn more about the topic and with the help of Mind’s research came up with the finished concept. Borggren donated the PSA to Mind and it is gaining exposure worldwide. Mind continues its work to educate the public as well as politicians about how we together can reduce the number of suicides in society.

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    Credits

    Client Mind Creative Christoffer Borggren, writer. Production Christoffer Borggren, director/writer/executive producer; Jakob Neuhauser, DP, executive producer; Saskia Eder, executive producer/producer; Nickolaus Seidlberger, production supervisor; Simone Kaltenbrunner, assistant director; Julie Ladina, 1st AC; Anna Hadaier, 2nd AC; Julia Wohlgemuth, set design. Postproduction Christoffer Borggren, Jakob Neuhauser, editors. Music Philipp Mair, Michael-Alexander Brandstetter. Sound Design Bernd Siebenhofer. Postproduction/Color CBBB.Berlin. Cast Dimitri Abold, Baumbauer actors; Andre James, voiceover.

    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:Christoffer Borggren



    DAVID New York, Director Dave Green Mobilize To Save Clash of Clans From “The Clashteroid”

    Friday, November 7, 2025

    “The Clasteroid,” a new campaign for the super popular video game Clash of Clans (Supercell), has been rolled out by agency DAVID New York.

    The campaign includes this film directed by Dave Green via production company Gifted Youth. The piece reports that 2007 FT3--a real asteroid that once threatened Earth but inexplicably disappeared in 2007, has reappeared and is headed straight towards players’ villages in the video game.

    Here’s the real reason 20007 FT3 initially went missing. Back in ‘07, Hank Green and a fellow scientist saved our world by digitizing the meteor and sending it to the world of Clash of Clans instead--with dire consequences once it hits now, some 18 years later. Though Green now lives as a popular science communicator on YouTube and TikTok, it now falls to him to make up for his decision by sending the new Meteorite Hammer into the game, kicking off Hammer Jam. Every year Clash of Clans players look forward to Hammer Jam. But this time, it’s a matter of life and death--and somehow avoiding the the destruction which a meteor can bring.

    André Toledo, chief creative officer, DAVID New York, said, “In Clash of Clans, the stakes are always high. But for this year’s Hammer Jam, we wanted to amp that up higher than ever with an event that threatens the world of Clash as we know it. Together with our Supercell partners and science communicator Hank Green, we built a conspiracy around a real meteor to create real stakes and launched it into the game with a short film that’s an homage to ‘80s and ‘90s’ sci-fi flicks. Now, it’s up to the fans to save their village from destruction.”

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