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    The Best Work You May Never See: Coop’s “The Organic Effect” From Forsman & Bodenfors

    By SHOOTUpdated:No Comments2838 Views

    This 90-second film for Swedish supermarket chain Coop shows that family members retain pesticides in their bodies if they eat conventional produce. Then when that same family switches to organic food, most of those pesticides are gone within a few days. The tests were conducted by the Swedish Environmental Research Institute IVL, and the film was produced by Acne Film for agency Forsman & Bodenfors.

    While the primary goal of the campaign is to strengthen Coop’s brand in Sweden, it also aims to give organic farming a push globally. Since the 1980s Coop has been a pioneer for organic food in Sweden–helping farmers switch from conventional to organic, working to make organic food more accessible for consumers and challenging politicians to do more for the production of organic food in Sweden.

    Titled “The Organic Effect,” this film was directed by Marcus Svanberg of Acne Film.

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    Credits

    Client Coop Sweden Agency Forsman & Bodenfors Johan Eghammer, Johanna Hofman-Bang, art directors; Johan Olivero, copywriter. Production Acne Film Marcus Svanberg, director; Kristofer Larsson, producer.

    ScreenWork Categories:Short film
    Screenwork Type:Best Work
    Video Tags:Acne FilmForsman & Bodenfors



    TDA Boulder, Director Michael Downing Tackle Banking Clichés In “No Nonsense” Campaign For First Interstate

    Thursday, August 27, 2026

    Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.

    The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.

    Michael Downing directed via The Sweetshop x Chirp Films.

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