Michael Middelkoop of production company Czar Amsterdam directed this “Bitter Parts” music video for rising artist Joya Mooi.
The song “Bitter Parts” is about coming to terms with the less pleasant parts of yourself and plays with denial of this.
Explaining his approach to the concept, Middelkoop shared, “I wanted to explore the song’s themes by creating this infinite, unavoidable reflection of Joya. An all-seeing eye in an all-seeing room, that puts all beautiful and bitter parts on full display.”
CreditsArtist Joya Mooi Production Czar Amsterdam Michael Middelkoop, director; Willem Bos, exec producer; Jesse te Buck, producer; Klaas Wijnberg, art director; Martijn Melis, DP; Julieta Piacenza, styling; Marsha Calori, makeup; Merel van Lith, production assistant. Editorial Michael Middelkoop, editor. Color Grading Martijn Melis
Apple, Director Aoife McArdle “Capture” Cinematic Slow-Motion Filmmaking On iPhone 16 Pro
Aptly titled “Capture,” this spot from Apple’s in-house creative ensemble shows the high caliber mobile filmmaking of which the iPhone 16 Pro is capable. Directed by Emmy and DGA Award nominee (for Severance) Aoife McArdle via production company SMUGGLER--and lensed by cinematographer Edu Grau--the commercial captures the iPhone’s ability to record in 4K120fps ProRes and then adjust playback speed after capture in the Photos app to create cinematic slow-motion filmmaking. This breathtaking imagery is showcased in a wide range of circumstances--from epic action to intimate moments.
The tagline: “Hollywood in your pocket.”
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